The programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism. Students come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading Masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
Core classes: Strategic Marketing Management; Consumer Behaviour; International Marketing Research; Brand Management & Strategy; Marketing Works: Group Consultancy Project; Dissertation Skills; Destination Marketing Management; Managing Tourism Resources; International Services Marketing Elective classes: Contemporary Consumers; Export Marketing; Integrated Marketing Communications; International Culture & Heritage Marketing; Sports Marketing in a Global Context; Retail Marketing Management; Customer-Led E-Marketing
Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Second-class Honours degree or non-UK equivalent qualification in any subject.
Fees and funding
Additional fee information