Course summary

If you are interested in why we buy the things we buy and how knowledge of this human behaviour can influence people, then our marketing degree is perfect for you. The course: • explores the latest scientific thinking in areas including consumer behaviour, decision-making and advertising • involves work-based learning so that all graduates will be equipped with knowledge and skills to meet current and future market needs and be work-ready • includes practical experience undertaking a project working with a business to solve a genuine industry problem You will: • enjoy the North Wales Business School’s excellent links with a range of commercial research organisations that have worked with some of the largest brands in the world, including Tesco, Unilever, and Cadbury’s • hear guest lectures delivered by a range of practitioners, allowing you the opportunity to develop your network of contacts • All our graduating students will also achieve a level 5 Diploma/Certificate in Leadership & Management from the Chartered Management Institute worth over £1,300 at no extra cost. • The Business School has excellent links with professional bodies and business experts who enhance our teaching with guest lectures. In the last year, this has included Ann Francke, the CEO of the Chartered Management Institute and Felipe Alviar-Baquero, who was a popular finalist on the BBC’s The Apprentice TV show. • Work placement opportunities are available to all of our students who demonstrate a good standard of engagement and professionalism during their studies. • Graduates of this degree will be eligible for partial exemption from the CIM Diploma in Professional Marketing qualification and as our degrees are accredited by the CMI, all our graduating students will also receive a level 5 Diploma/Certificate in Leadership & Management from the CMI. • All students gain first-hand experience of applying their knowledge as they work with real businesses on a relevant projects.