Course summary

Why choose this course This course will teach you how to manage a multinational business. You’ll learn how to develop and implement global strategies, and how to make companies of any size truly international. While benefiting from Surrey Business School’s emphasis on enterprise and innovation, you’ll be encouraged and motivated to expand your creative and practical thinking abilities. We make sure you have the skills and knowledge that employers look out for, and you’ll have the chance to engage with real, contemporary challenges within modern business throughout your studies. We are ranked in the top 10 for business and economics in the United Kingdom by the Times Higher Education World University Rankings 2020. What you will study Studying this course will help you to gain a thorough understanding of how successful businesses continue to have an international reach, despite the many challenges posed by the modern world. We’ll teach you how to effectively formulate and implement global strategies to succeed in international business. We’ll spark your interest by teaching you about the techniques and knowledge that professional managers need, to control multinational business environments. You can also expect to explore areas such as the management of responsibility and ethical considerations. You’ll experience an inspiring combination of our research findings and case studies from international firms and, in the process, discover why adopting some of the best, forward-thinking management techniques from around the world is crucial to success. Global strategies A particular highlight of the programme is the Global Strategy Implementation module. In this module, you will learn about internal and external influential factors on the implementation of global strategies, process of strategy implementation, techniques for implementing strategy, barriers to strategy implementation, and the ways in which to avoid failure in the implementation of these strategies.