Course summary

This course has been designed to give you the ideal balance between a broad understanding of business, by developing your specialist knowledge in contemporary business management with an emphasis on marketing management. The business modules enhance your ability to think strategically and to evaluate how businesses operate globally in an increasingly competitive environment and equip you with managerial techniques skills in project management. The course includes specialist modules in responsible marketing strategy and digital and data driven marketing. With a marketing specialism as part of your degree award, you’ll have an extra edge in employability. The relevance, rigour and internationalisation of this course are set to meet some of the highest and most demanding levels of accreditation. This course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at the Times Higher Education Awards 2015. What’s more, when you study at Northumbria, you’ll be part of a leading, business-focused university. Northumbria ranks within the sector as in top 30 for further study, sustained employment or both for Business and Management, 12 months after graduation. (LEO 2020) There’s plenty of support for you to develop the academic study skills that are required. Whatever your background, we’ll help you take the more critical, deeper, and research-informed approach that’s needed for an honour’s degree at a UK university.