Course summary

If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our full BA (Hons) International Tourism Management with Marketing course, preparing you for academic life at university. As part of your foundation year, you’ll:

• Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences

• Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education

• Combine your passion for travel and exploration with a marketing focus

• Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms

• Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with

• Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

Course details