Leeds Beckett University

Degree level: Undergraduate

International Tourism Management with Marketing with Foundation Year

Course options

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Course summary

TEF Silver

Leeds Beckett University has opted into the TEF and received a Silver award.

Find out more about the TEF.

If you don’t have the required UCAS points to secure a place on the full degree programme, this integrated foundation year will enable you to transition onto our full BA (Hons) International Tourism Management with Marketing course, preparing you for academic life at university. As part of your foundation year, you’ll:

  • Study four events, tourism and hospitality management related modules - these will introduce you to the subjects included on each of our routes, from events principles and practice to customer service experiences
  • Study two additional modules that will help you develop the academic and study skills needed to successfully transition from school or the workplace to higher education
As part of your course, you’ll:
  • Combine your passion for travel and exploration with a marketing focus
  • Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
  • Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
  • Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
ACCREDITATION Leeds Beckett is an Institute of Travel & Tourism recognised university.

Course details

Modules

Foundation year core modules:

  • Introduction to Study Skills
  • Introduction to Careers in Events, Tourism & Hospitality
  • Tourism Principles & Practice
  • Events Principles & Practice
  • Hospitality Principles & Practice
  • Customer Service Experiences
Year 1 Core Modules:
  • Complexities of Tourism
  • Cultures, Ethics & Tourism Encounters
  • Industry Insights
  • Management & the Tourism Workforce
  • Marketing the Tourism Experience
  • Understanding Tourism Experiences
Year 2 Core Modules:
  • Communicating Consumer Experiences
  • Destination Management
  • Tourism Entrepreneurship
  • International Tour Operations
  • Tourism Marketing Research
  • Trends in Tourism
Year 3 Core Modules:
  • Experiential Marketing
  • Individual Project
  • Tourism Consultancy Ventures
  • Tourism Marketing Strategy
In addition, choose from a list of Year 3 option modules. Please check our website for a full and up-to-date list.


How to apply

Application codes

Course code:
N849
Institution code:
L27
Campus name:
Headingley Campus
Campus code:
H

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements


Unistats information

Operated by the Office for Students
92%
Student satisfaction
81%
Employment after 15 months (Most common jobs)
89%
Go onto work and study

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Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
International Tourism Management with Marketing with Foundation Year at Leeds Beckett University - UCAS