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Course summary

The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights. The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow. As a new postgraduate provision, the course provides a path for higher degree students in Media and Performing Arts as well as for students in Art and Design and Humanities who want to develop a media content focus. The course will appeal to students who have media backgrounds and those who want a media industry focus. You will work independently and will collaborate across creative and media specialisms with three core areas of focus identified in specialist modules: (1) Media Businesses, Creative and Cultural Industries; (2) Media Consumers and Audiences; (3) Future Media. The curriculum will require you to apply creative and business skills in your area of specialism, which will be underpinned by a variety of theoretical perspectives, equipping you to lead and manage media within a commercial context. By developing your skills in leadership and media management, you will have acquired the capability to work and lead strategic initiatives at the forefront of this rapidly evolving and growing sector. You will have multiple options for the delivery of creative and strategic explorations, including academic writing, academic posters, digital/traditional media outcomes, oral and visual presentations, digital portfolios and online content. The course will capitalise on our already extensive experience of partnering with business and working closely with creative industry partners ensuring that the programme combines academic rigour with business-relevant content. This will provide potential opportunities for working with live client projects and where possible international collaborations with overseas partners.

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include projects and portfolios and final dissertation/project and may also include exams, individual assignments or group work. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.


Entry requirements

Applicants to this Masters degree should normally possess a good honours degree (2:1 or equivalent). If the degree is in an unrelated subject, applicants need to demonstrate relevant industry knowledge and experience to be documented in their application statement, as per below. Candidates with professional/industrial experience, and/or other relevant training and experience may be admitted with lower qualifications. Non-traditional entry students are welcome: applicants without formal qualifications but professional/industrial experience may be admitted on the basis of interview and submission of supporting material (see below). Each application will be required to include a ‘statement of intent’ (500), and applicants may be required to provide other supporting material, e.g. full marks/results records, or examples of their practical, professional or academic work. Eligible applicants will be interviewed by videoconferencing. Students whose first language is not English must demonstrate proficiency in the English language equivalent to IELTS 6.5.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

2023/24 fees TBC. Please see our website for latest information.
Media Management at Coventry University - UCAS