Course summary
This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century. The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective. Also the course programme is taught by professionals with extensive experience in different areas of the industry. This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.
Modules
Principles of public relations and management; organisational communication ; qualitative research methods ; public relations and corporate communication dissertation; communicating csr; pr and the public or, quantitative research methods; the pr agency; enterprise in practice ; public relations and corporate communication dissertation.
Entry requirements
You should have a good Honours degree (2:1 or above is desirable) in a relevant subject (eg. Media and Communication Studies, Public Relations, Marketing, Business Studies, Journalism), but candidates with a degree in other subjects such as Humanities, Social Sciences, Arts and Business will be considered too. Have professional experience in any area of the media industry regardless of your educational qualifications. You are also encouraged to apply if you: Have significant professional experience in any area of the media regardless of your educational qualifications. Have a 2:2 in a relevant subject where you can provide examples of work in the media which shows your ability in the subject.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Please see course page for latest fee information
Provider information
University of Wolverhampton
Wulfruna Street
Wolverhampton
WV1 1LY