Course summary
This unique course combines cutting-edge theory with the commercial knowledge and practical skills necessary to communicate effectively and persuade and influence consumers and audiences. This degree will help you gain a foothold in the exciting worlds of public relations, advertising and an array of related fields. If you are interested in a career in PR, advertising or any of the many professions that require precise and targeted communication, this could be the right course for you. This course will teach you how to compose effective communication and understand how businesses and other organisations seek to influence and persuade consumers and audiences using media technologies. You will learn the vital roles of communication in a global digital society and continually evolving industry. You will examine effective messaging and apply this knowledge to your own practical work. You will take modules in strategic business elements of communication: from public relations, media regulation and marketing communications to political or health communication, copywriting, corporate blogging, creative advertising and user analytics. You will learn key practical and transferable skills necessary for employment in business and the creative industries and also examine the intersections of communication and media forms, both practically and commercially.
- Learn how to communicate professionally for a variety of audiences and platforms: from advertising and public relations to social media marketing
- Understand commercial communications operations, challenges and environments
- Take advantage of excellent internship opportunities thanks to our central London location.
Modules
You can find extensive information about the modules you can expect to study on this course on our website: https://www.city.ac.uk/prospective-students/courses/undergraduate/communication-pr-advertising
Assessment method
The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments as well as individual and group assignments. In advertising and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- P4N5
- Institution code:
- C60
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 points
A level - BBC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DMM
Access to HE Diploma - D: 15 credits M: 30 credits
International Baccalaureate Diploma Programme - 29 points
GCSE/National 4/National 5
T Level - M
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
City, University of London
Northampton Square
City of London
EC1V 0HB