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Communication, PR and Advertising at City, University of London - UCAS

Course options

Course summary

This unique course combines cutting-edge theory with the commercial knowledge and practical skills necessary to communicate effectively and persuade and influence consumers and audiences. This degree will help you gain a foothold in the exciting worlds of public relations, advertising and an array of related fields. If you are interested in a career in PR, advertising or any of the many professions that require precise and targeted communication, this could be the right course for you. This course will teach you how to compose effective communication and understand how businesses and other organisations seek to influence and persuade consumers and audiences using media technologies. You will learn the vital roles of communication in a global digital society and continually evolving industry. You will examine effective messaging and apply this knowledge to your own practical work. You will take modules in strategic business elements of communication: from public relations, media regulation and marketing communications to political or health communication, copywriting, corporate blogging, creative advertising and user analytics. You will learn key practical and transferable skills necessary for employment in business and the creative industries and also examine the intersections of communication and media forms, both practically and commercially.

  • Learn how to communicate professionally for a variety of audiences and platforms: from advertising and public relations to social media marketing
  • Understand commercial communications operations, challenges and environments
  • Take advantage of excellent internship opportunities thanks to our central London location.

Modules

You can find extensive information about the modules you can expect to study on this course on our website: https://www.city.ac.uk/prospective-students/courses/undergraduate/communication-pr-advertising

Assessment method

The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments as well as individual and group assignments. In advertising and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.


How to apply

Application codes

Course code:
P4N5
Institution code:
C60
Campus name:
Main Site
Campus code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements


Student Outcomes

Operated by the Office for Students
75%
Employment after 15 months (Most common jobs)
85%
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Communication, PR and Advertising at City, University of London - UCAS