Communication, PR and Advertising at City, University of London - UCAS

Course summary

This unique course combines cutting-edge theory with the commercial knowledge and practical skills necessary to communicate effectively and persuade and influence consumers and audiences. This degree will help you gain a foothold in the exciting worlds of public relations, advertising and an array of related fields. If you are interested in a career in PR, advertising or any of the many professions that require precise and targeted communication, this could be the right course for you. This course will teach you how to compose effective communication and understand how businesses and other organisations seek to influence and persuade consumers and audiences using media technologies. You will learn the vital roles of communication in a global digital society and continually evolving industry. You will examine effective messaging and apply this knowledge to your own practical work. You will take modules in strategic business elements of communication: from public relations, media regulation and marketing communications to political or health communication, copywriting, corporate blogging, creative advertising and user analytics. You will learn key practical and transferable skills necessary for employment in business and the creative industries and also examine the intersections of communication and media forms, both practically and commercially.

  • Learn how to communicate professionally for a variety of audiences and platforms: from advertising and public relations to social media marketing
  • Understand commercial communications operations, challenges and environments
  • Take advantage of excellent internship opportunities thanks to our central London location.


In the first year, you will study a broad range of modules from across Media and Communications. Providing you with a solid grounding before you concentrate more deeply on your chosen focus and electives in your second and third years. -Understanding Media and Communications 1 (15 credits) -Understanding Media and Communications 2 (15 credits) -Working with Words (15 credits) -Creativity and Social Justice (15 credits) -Media and Communications Audiences (15 credits) -Introduction to Marketing and Advertising (15 credits) -Digital Content Creation 1 (15 credits) -Digital Content Creation 2 (15 credits) In the second year, you will deepen your skills in video editing and strengthen your practical creative writing skills for different professional media contexts. You will take a series of contextual modules about the media industries and your future place within it as a professional.

  • Public Relations (15 credits)
  • Strategic and Marketing Communication (15 credits)
  • Consumer Culture and Advertising (15 credits)
  • Media Economics and Regulation (15 credits)
  • Media Distribution (15 credits)
  • Platforms, Data and Society (15 credits)
  • Working and Managing in the Creative Industries (15 credits)
  • Podcasting (15 credits)
  • Digital Storytelling (15 credits)
  • Media, Theory and Society (15 credits)
  • Writing for Screen Media (15 credits)
  • Micro-Placement (15 credits)
The third year places greater emphasis on your career interests and specialist application. Through a series of workshops and individual supervision meetings, you will complete a final-year project, which requires you to design and complete either a practical media project with a reflective essay, or an applied research dissertation. You will also take four core modules and one elective.
  • Final Year Project (45 credits)
  • Branding the Self (15 credits)
  • Specialist Public Relations (15 credits)
  • Creative Advertising (15 credits)
  • Social Media Marketing (15 credits)
  • Political Communication (15 credits)
  • User Experience (UX) and Data Analytics (15 credits)
  • Stardom and Influencer Culture (15 credits)
  • Media Law (15 credits)
  • Micro-Placement (15 credits)
- Industry Project (15 credits)

Assessment method

The programme assesses your knowledge of key concepts and creative practice via a mix of coursework assignments as well as individual and group assignments. In advertising and other creative projects, you will develop your skills in providing and receiving peer review. Individual and group project reports and presentations will assess both creative and professional content and your presentation skills.

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .

Additional fee information

No additional fees or cost information has been supplied for this course, please contact the provider directly.
Communication, PR and Advertising at City, University of London - UCAS