Course summary

Explore the principles and practice of marketing. You’ll gain a thorough grounding and develop the expertise to start your career in this highly dynamic sector. As part of this marketing course, you’ll:

• Build your skills in all aspects of marketing activity, including the structures, concepts and processes involved in communications and marketing management

• Study topics such as research, branding, communications and optimising the use of digital content

• Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets

• Understand the changing landscapes organisations operate in, strategically and tactically, spanning: social, economic, financial, technological, political, international, ethical, and legal frameworks

• Discover how sustainability can enhance brand reputation, attract eco-conscious consumers, and contribute to long-term business success

• Learn to respond effectively to innovative ideas, adapt to changing circumstances, be enterprising and address multi-faceted challenges with an open mind

• Have the opportunity to be mentored by experienced marketing practitioners

• Use the university's local and national marketing links to secure a paid work placement

• Work with the marketing society to organise guest lectures, voluntary marketing projects and national and international events

• Work with real-life clients to gain hands-on marketing experience

• Learn from and connect with industry leaders at Leeds Business School's guest lecture series

• Take a major step towards gaining accreditation from the Chartered Institute of Marketing on this professionally recognised course