Course summary
Developed in response to a shortage of digital skills identified both nationally and globally, our master’s in Digital Business has been designed to provide you with key practical skills for the current marketplace, including strategic planning, critical thinking and project management. MSc Digital Business is designed to help create multifaceted business leaders with the skillset and knowledge to launch innovative businesses, work in tech and manage digital transformation projects. Combining topics usually explored in Information Systems, Digital Marketing and Management postgraduate degrees, Digital Business expands your technological knowledge and helps you develop essential leadership skills. You’ll look beyond the tech buzzwords and explore the real business applications, risks and opportunities of emerging technologies. Greater Manchester has long been established as one of the largest tech hubs outside of the capital and Salford is right at the heart of that innovation. The North West has the highest demand for digital business-based workers outside London with over 88,000 people employed in digital tech roles. You’ll take advantage of the opportunities the region has to offer through support from research active academics and engagement with industry throughout the programme. Entry dates in September, January and June You will:
- Look at how social, innovative and disruptive technologies drive businesses forward for competitive advantage
- Become critically aware of the capabilities of emerging technologies
- Learn to manage strategic digital environments
- Develop the approaches and skills needed to lead large and complex projects
- Critically explore search and social media marketing and the tools used in marketing communications
- Gain practical and transferable digital skills and techniques
How to apply
International applicants
Join over 20,000 students currently studying on our campuses. We have students from over 130 different countries who call Salford home. Find out more at www.salford.ac.uk/international. International students should apply for the MSc route.
Entry requirements
This course is ideal for graduates who want to establish a career in digital business or for existing managers who wish to enhance their digital skills and future career prospects. As digital is impacting every sector, we accept graduates from a range of different backgrounds. Alternatively you may be currently working, have your own business and want to strengthen your capabilities. Every business will be a digital business and there are key innovative skills and analytical mindsets needed to succeed. You should also be curious, self-motivated and have good written and verbal communication skills. The MSc is the only route available for international students.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Please see our website for latest fee information.
Sponsorship information
High-achieving international applicants to Salford Business School postgraduate master’s programme may be eligible for the Salford Business School Postgraduate International Excellence Scholarship or the Salford Business School Silver Award.
Provider information
University of Salford
The Crescent
Salford
M5 4WT