Course summary
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus. This course aims to provide you with a solid grounding for a professional career across a range of business and marketing sectors. The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Business and Marketing BA (Hons) degree within Coventry University’s Business School. The degree part of the course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. It aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications. Key benefits of the degree
- Real world applications - Focus on real-world engagement and authentic assessments in a range of business and marketing situations, with opportunities to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects.
- Highly flexible and transferable course options - Degree is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism.
- DigiComm Lab - Access our DigiComm Lab supports and develop your digital literacy skills through using industry standard marketing platforms and software
- Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.
Modules
Key foundation year modules include communications, management skills, marketing for business, and global business. This course has a common first year which enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. Year One Modules: In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field. Year Two In year two, you will continue to develop the skills and knowledge you’ve learned. We do this by embedding the following four principles into the curriculum and developing your: Technical skills – digital fluency, backed with the right academic knowledge Study skills – to be an adaptive, independent and proactive learner Professional skills – to have the behaviour and abilities to succeed in your career Global awareness – the beliefs and abilities to be a resilient, confident and motivated global citizen Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
Assessment method
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
Please select a course option – you will then see the application code you need to use to apply for the course.
Points of entry
The following entry points are available for this course:
- Foundation
Entry requirements
Qualification requirements
UCAS Tariff - 64 points
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start. Contact us via our website to find out more.
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £7950* | Year 1 |
Northern Ireland | £7950* | Year 1 |
Scotland | £7950* | Year 1 |
Wales | £7950* | Year 1 |
Channel Islands | £7950* | Year 1 |
Republic of Ireland | £7950* | Year 1 |
*This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
CU Coventry
8 Mile Lane
Coventry
CV1 2TU