Our Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. On the course, you will learn both theory and practice of international marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing planning and strategy. You will examine how cultural differences, new technologies and the rapid emergence of economies such as Brazil, Russia, China and India create both opportunities and challenges. You will gain practical experience from live projects, critically analysing and developing strategies for real clients. This commercial marketing experience will give you a head start when entering the jobs market. This course is part of our Marketing MSc programme. All students complete the same core modules, then from the end of your first term you can tailor your course with specialisms and option modules.
Modules: Moving to Masters; Critical Developments in Marketing Theory and Practice; Marketing Planning and Strategy; Marketing Research I: Quantitative Methods; Marketing Research II: Qualitative Methods; International Marketing; Dissertation. Optional modules, choose one from: Branding and Communications; Social Marketing; Behavioural Economics; Digital Marketing; New Product Development.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
The entry requirements listed here are our typical offer for this course. They should be used as a general guide. Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us. International students who need help meeting the academic entry requirements should contact our International College. IELTS 6.5 overall with a minimum of 5.5 in each element.
Fees and funding
No fee information has been provided for this course