Course summary

This extended four year degree includes a foundation year, which provides students with a sound introduction to key elements needed for studying Marketing at degree level. The foundation year is carefully designed to build your confidence and abilities, develop your academic and study skills, and provide the subject specific knowledge that is essential for success. You’ll learn all about how to use marketing to respond to the needs of the digital economy and the constantly changing expectations of social media-savvy consumers. You’ll gain in-depth knowledge of a range of marketing strategies and tactics used by organisations to achieve their business goals. Covering the fundamentals of branding, you’ll also learn about marketing communications strategies, ethical issues in global marketing, and the evolving nature of digital marketing. Over the course of your degree, you will develop the skills needed to run your own marketing communication campaigns, create unique brand identities and foster competitive advantage, while also considering the ethical and sustainability issues that come into play in devising effective marketing campaigns. Our academic staff have extensive experience of business and will support you to connect your learning to the realities of marketing. Your Academic Guidance Tutor will also be there to guide your learning and career development, and you’ll have access to our extensive employability events. In preparation for your future career, you’ll develop many skills employers value, including the ability to identify and solve business problems, and communicate your ideas with impact. Taught on our south-west London campus, on this degree you will have access to many opportunities for work experience through our Careers Team, and access to face-to-face and 24/7 online careers support, whether you choose to live on campus or commute to us. This course offers all students the option of a one-year paid work placement, to boost your employability even further. If you choose this route, you will take the placement following year two of your course, and then return to complete your degree. A placement year is the perfect opportunity to gain valuable work experience, to build on the career skills we will teach you on this degree. The connections you make on the placement will improve your career prospects further, and equip you with the skills you need to secure graduate-level employment. Key features:

• Roehampton is ranked 6th in London for Marketing (Complete University Guide)

• This degree provides the option of a one year paid work placement

• You can also apply to spend a semester studying abroad, in the USA or another global destination

• Taught on campus on the same two days per week, this degree can fit around your work, family or other commitments