Course summary

This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of marketing. You will begin on the MRes and will need to meet certain requirements to be upgraded to PhD status. The MRes/PhD in Management – Marketing is part of a rigorous and interdisciplinary graduate training programme designed to stimulate critical thinking and creative ideas and provide you with the analytical skills to test hypotheses. As a research-led department of management ranking #3 in our field, we aim to produce top-quality social scientists who are able to engage with the conceptual foundations of marketing – such as consumer behaviour and quantitative modelling – and employ robust methods in their research. The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (e.g., Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution. You will work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field.