Course summary
Gain thorough grounding in the principles and practice of marketing. You’ll have the expertise for a career in this highly dynamic sector in the world economy. As part of this course, you’ll:
- Develop expertise in managing all aspects of marketing activity
- Study topics such as research, branding, communications and optimising the use of digital content
- Learn how to plan and implement innovative strategies and campaigns to satisfy audiences in a variety of contemporary markets
- Have the opportunity to be mentored by marketing practitioners with a wealth of professional experience
- Utilise the university's local and national marketing links to secure a paid work placement
- Work with the marketing society to organise guest lectures, voluntary marketing projects and national and international events
- Work with real-life clients to gain hands-on marketing experience
- Learn from and connect with industry leaders at Leeds Business School's guest lecture series
- Take a major steps towards gaining accreditation from the Chartered Institute of Marketers
- Get your work published on the Marketing Leeds site
- Professionally recognised course
Modules
Year 1 Core Modules:
- Introduction to Marketing Communications
- Marketing Environments & Sustainability
- Marketing Essentials
- Marketing Data & Analytics
- Digital Marketing Decisions
- Practical Marketing
- Customer Journeys & Insights
- Marketing Research
- Managing Marketing Projects
- Integrated Marketing Communications
- Sustainable Marketing Planning
- Creativity & Innovation
- Strategic Marketing
- Marketing Consultancy Project (year-long module)
- Digital Strategy
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N500
- Institution code:
- L27
- Campus name:
- City CampusC
- Campus code:
- C
Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
Entry requirements
Qualification requirements
Unistats information
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Additional fee information
Provider information
Leeds Beckett University
City Campus
Leeds
LS1 3HE
Clearing contact details
Admissions Enquiries
0113 812 3113
Additional information
0900 hrs - 1700 hrs Monday to Friday