Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Develop insights into the latest techniques of marketing communications research and practice. You'll be equipped with key knowledge and skills allowing you to meet the ever-changing industry challenges whilst influencing ethical and sustainable marketing. Why study MA Marketing Communications at BU?

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
  • Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
  • Develop insights into the latest techniques of marketing communications research and practice
  • Benefit from strong industry connections with relevant professional bodies in the UK
  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once you’ve completed your course
  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications-related field.

Modules

Marketing Communications; Consumer Insights; Digital Media Strategies; Brands & Branding; Research in Action; Corporate Communications; Final Project


Entry requirements

A Bachelors Honours degree with 2:2, or equivalent, in a required subject. If English is not your first language you will need IELTS (Academic) 6.0 with a minimum of 6.0 in writing, speaking, listening and reading.


Fees and funding

Tuition fees

England £10000 Year 1
Northern Ireland £10000 Year 1
Scotland £10000 Year 1
Wales £10000 Year 1
Channel Islands £10000 Year 1
Republic of Ireland £10000 Year 1
EU £15750 Year 1
International £15750 Year 1

Additional fee information

All fees are quoted in pounds sterling and are per year. Your tuition fees will be the same for each year of your course. Fees during your placement year (if applicable): £1,850. Visit Bournemouth University's website for full details.
Marketing Communications at Bournemouth University - UCAS