Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Solent University's fashion management and marketing programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career. You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles. The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art. Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office and engaging in live projects for Fat Face. Opportunity to gain practical work experience through the University’s own store, Re:So. What does this course lead to? Recent graduates have gone on to roles in fashion management, buying and forecasting, marketing and strategic communications, such as marketing manager, marketing assistant and visual merchandiser. Graduates have gained roles at companies including Selfridges, Michael Kors, ASOS and Reiss. Who is this course for? Candidates should be passionate about fashion and popular trends, but do not necessarily require any prior academic or industry experience. Graduates will be well prepared for careers in marketing, PR, merchandising, buying, retail and project management.
YEAR 1 - CORE MODULES Retail Environment Marketing Principles Introduction to Fashion Business Ethical and Sustainable Fashion Digital Concepts Fashion Finance YEAR 2 - CORE MODULES Fashion Buying and Merchandising Omni Channel Marketing Fashion Market Research International Fashion Communications Product Development YEAR 2 - OPTIONS (Please note that not all options are guaranteed to run each academic year) Fashion Futures Fashion Merchandise / Planning YEAR 3 - CORE MODULES Research Proposal Work Based Learning International Strategic Business Practice Final Major Project YEAR 3 - OPTIONS (Please note that not all options are guaranteed to run each academic year) Innovation and Technology Brand Development and Communication
This course is assessed via written assessments (for project and individual work), presentations (including live industry style briefs) and in-class tests (for fashion finance and marketing modules).
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Direct entry to years 2 (Level 5) or 3 (Level 6) We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses.
For information about applying to Solent as an International applicant, please visit https://www.solent.ac.uk/how-to-apply/entry-requirements/help-for-international-students
• Direct entry to years 2 (Level 5) or 3 (Level 6) We welcome applications from students currently studying a Foundation Degree, DipHE, HNC, HND or modules of an undergraduate degree course at another university, who wish to enter directly into Years 2 or 3 of one of our undergraduate degree courses. • Level 5 (year 2) entry To directly enter the second year of this course you will need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 120 undergraduate credits at Level 4 or a CertHE in a related subject area. • Level 6 (year 3) entry To directly enter the third year of this course you need to show appropriate knowledge and experience. For example, you are an ideal candidate if you have 240 undergraduate credits (at Levels 4 and 5), a DipHE, Foundation Degree or HND in a related subject area.
English language requirements
|IELTS (Academic)||6||with 5.5 in each individual component.|
|TOEFL (iBT)||80||with a minimum of 20 in each individual compoenent.|
All international applicants need to be aware that the English language requirements to attend Solent University, and the English language requirements to obtain a visa from the Home Office, may be different. This means that if you meet the Solent University language requirement to gain a place on the course, you may still have to meet additional requirements to be granted with a visa by the Home Office. We strongly advise all applicants to visit the Home Office website which outlines all the requirements for a successful visa application and to take a look at this PDF document which outlines both Solent University and Home Office requirements for a number of language tests.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£13800||Year 1|
Additional fee information
Solent University offers a number of bursaries, grants and scholarships. For more information, please visit https://www.solent.ac.uk/finance/grants-bursaries-scholarships/bursaries
Solent University (Southampton)
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