Course summary
Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges. Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.
Modules
Core modules include: Understanding the customer; new product development; digital marketing and social media; advertising; sales; marketing analytics; pricing strategy; public relations and corporate communications. Optional modules include: digitising your business; digital marketing optimisation; user experience design; business creativity from digital leadership; solutions marketing; strategic brand management; business-to-business marketing; foreign market entry strategy.
Entry requirements
Applicants possess a Bachelor degree or equivalent and have English proficiency; applicants whose 1st language is not English require a TOEFL or IELTS score; applicants are required to take the Graduate Management Admission Test.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
You can find a full list of fees on our course page: https://www.hult.edu/masters/international-marketing/
Provider information
Hult International Business School
Hult London Campus
35 Commercial Road
London
E1 1LD