10Jan
UndergraduateAnglia Ruskin University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
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Course summary
Build up your business acumen and become a qualified marketer to get the edge on the competition. If you want to gain practical business and marketing experience and stand out from the crowd, this is the degree for you. You’ll learn foundational concepts of business management alongside specialised knowledge in marketing. You'll cover marketing strategies, consumer behaviour, brand management, digital marketing techniques, and more. This degree course will open the doors to a wide range of careers in the business sector and gives you the theoretical and practical knowledge you’ll need to work across a range of business areas. You may find yourself wanting to become a Marketing Manager, the go-to PR person running your own agency, or even the name behind a successful brand. At ARU, we’ll help to guide you towards realising your career goals.
Modules
Year 1: Elevate 1: How to do Business (30 credits) Principles of Digital Marketing (30 credits) Into ARU Financial Environment and Analysis (15 credits) International Business and Market Dynamics (15 credits) Organisational Behaviour and AI (Future of Work) (30 credits) Year 2: Social Media and Experiential Marketing (30 credits) Data Analytics and AI in Business (15 credits) The Entrepreneurial Journey (30 credits) International Operations and Supply Chain Management (30 credits) Ruskin Module (15 credits) Year 3: International Marketing Communications (30 credits) Sustainability and Responsible Business (30 credits) Undergraduate Major Project (30 credits) Strategic Management for Experience Sectors (30 credits)
Assessment method
Our first-year modules are designed to develop the knowledge you already have, and give you a broad understanding of the key concepts of business and organisational management. In years 2 and 3, you’ll turn your focus to specialist marketing knowledge and skills as you learn about consumer behaviour, retail and experiences, and advertising. At the same time, you’ll continue to build your more general business know-how. Finally, you’ll complete your major project, where you’ll work in an interdisciplinary team to address a current, complex business issue.
How to apply
14Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N508
- Institution code:
- A60
- Campus name:
- Cambridge Campus
- Campus code:
- C
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - 112 - 96 points
GCSE/National 4/National 5
Please click the following link to find out more about qualification requirements for this course
English language requirements
If English is not your first language you will be expected to demonstrate a certificated level of proficiency of at least IELTS 6.0 (Academic level) or equivalent English Language qualification, as recognised by Anglia Ruskin University.
Student Outcomes
Operated by the Office for Students
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
| England | £9535 | Year 1 |
| Northern Ireland | £9535 | Year 1 |
| Scotland | £9535 | Year 1 |
| Wales | £9535 | Year 1 |
| Channel Islands | £9535 | Year 1 |
| Republic of Ireland | £9535 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
https://www.aru.ac.uk/student-life/preparing-for-study/help-with-finances/undergraduate
https://www.aru.ac.uk/study/tuition-fees
Provider information
Anglia Ruskin University
East Road
Cambridge
CB1 1PT