University of Winchester

Degree level: Undergraduate
Awarded by: The University of Winchester

Creative Advertising

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

  • Develop the skills of an advertising ‘creative’ using critical and creative expertise in media advertising production
  • Become proficient in effective messaging in a range of media from mobile videos to physical posters
  • Benefit from industry-standard facilities and a programme that offers individual and collaborative approaches closely supported by academic and industry professionals
  • Build a diverse portfolio of work that demonstrates the specialist skills and practical experience that employers really value
Are you an ideas person… a creative problem-solver ready to work individually and collaboratively to create campaigns that effect change and promote products and services? If so, you will thrive on our vibrant Creative Advertising programme which combines the critical and practical elements of 21st-century media advertising. This multidisciplinary programme provides you with the practical capacity to research, design, reflect, develop, and produce advertising over a range of media platforms. The programme comprises a four-part structure, with an optional fifth strand. Theory – you will focus on social media theory, tools of persuasive communication, and critical engagement with advertising media, industry and wider culture. Commercial Film Production – you will focus on screen media and the practical production of audio-visual advertising content. Writing – you will focus on copywriting and press releases, gaining practical experience of working to exacting industry briefs. Design – you will focus on the practical use of digital media, both as a platform for the circulation of advertising, and as a media tool to enhance advertising content. Marketing (optional) – you will focus on the commercial aspects of advertising in order to acquire relevant business skills and knowledge. This holistic approach provides you with a broad experience of the diversity of advertising, while allowing you to tailor your learning to a particular area of advertising, media, and/or industry. In Year 1, you receive a solid grounding in Introduction to Public Relations and Business Communications as well as modules in Media Law and Introduction to Digital Publishing Skills. You also learn vital skills in Camera and Lighting, Editing and Sound, Persuasive Writing, and the Essentials of Advertising Design. In Year 2, you study Advertising and Branding, Media Campaign Management, and Media Writing. You also take modules in Copywriting, Social Media, Advertising, and Branding, and Advanced Commercial Visual Practice as well as a Work Placement which will provide you with experience in a professional environment relevant to your career aspirations. In your final year, you undertake a Major Project in Creative Advertising on a topic of your choice. This is a great way to build confidence and marketing expertise. It can take the form of a dissertation, consultancy project or research into advertising issues. You also take modules in Business Storytelling and Big Data and Algorithmic Cultures. A range of optional modules in Years 2 and 3 may include Creativity, Design, and Innovation, Editing, Animated Shorts, Digital Marketing and Climate Crisis and the Media. The programme is delivered by traditional lectures and seminars but also innovative practical workshops and work placements. You will explore a range of digital, physical, and online resources that will support your in-class teachings and creative projects. Equipped with skills in creative problem solving, teamwork, art direction and persuasive storytelling across diverse media platforms, a degree in Creative Advertising opens doors to a range of careers in the creative industries – one of the fastest growing sectors in the UK. The programme will also enhance your key flexible skills that support a route into a broad range of careers in wider communication work, HR, business, education, management and public service.

Course details

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

English language requirements

TestGradeAdditional details
IELTS (Academic)6An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250* Year 1
Northern Ireland £9250* Year 1
Scotland £9250* Year 1
Wales £9250* Year 1
Channel Islands £9250* Year 1
Republic of Ireland £9250* Year 1

*This is a provisional fee and subject to change.

Additional fee information

*Please note, the tuition fee for students from the rest of the EU (excluding ROI) are yet to be confirmed by the University. For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (
Creative Advertising at University of Winchester - UCAS