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Course summary

**Please note that the information provided relates to the current academic year and is subject to change without notice by Sheffield Hallam University. Please check the Sheffield Hallam University website for the latest information.** Course summary:

  • Benefit from a student-focused approach to learning.
  • Study contemporary digital marketing modules.
  • Learn through critical thinking, problem solving and traditional methods.
  • Develop the digital marketing skills employers are looking for.
This course is designed to give you an in-depth understanding of the continuously evolving and fast-paced world of digital marketing – including mobile and social media, underpinned by a solid marketing foundation. By the end of your degree, you’ll have the skills to research and devise effective marketing strategies, based on a sound understanding of digital devices, platforms, media, data and technology. How you learn: All our courses are designed around a set of key principles based on engaging you with the world, collaborating with others, challenging you to think in new ways, and providing you with a supportive environment in which you can thrive. You’ll learn through a blended learning approach combining tutor-directed study and student-led exercises and activities, and will be taught by tutors who have real-world experience in different sectors of business. You’ll undertake modules that give you a firm grasp of the foundations of marketing and research, as well as an introduction to the world of digital marketing and the more strategic aspects of digital communications. This will set you apart when it comes to seeking placements in the industry. You learn through:
  • lectures, workshops and seminars
  • problem-solving exercises
  • case studies
  • research tasks
  • portfolio building
  • self-managed study
Applied learning We aim to develop your confidence, creativity and resilience over the duration of your course via core and elective modules. We’ll help you develop attributes such as enterprise, global awareness and responsible management. You’ll have chances to engage in different forms of work experience in each year of your studies, ranging from live business projects through to short placements. Work placements You’ll have the opportunity to arrange a year-long work placement in between your second and third years. This is typically 48 weeks long and gives you a real-world experience to prepare you for your future career. Due to our strong relationships with regional, national and international employers, we can help you secure a great placement opportunity and support you while you’re there. Previous marketing students have gained placements at companies such as IBM, Adidas, Marks & Spencer and Disney. Live projects You’ll experience work-based projects in each year of your course, increasing your knowledge, skills and attributes to prepare you for graduate-level employment. These will be a mixture of live client briefs and short placements. You can also pursue your own business initiative, subject to approval. Networking opportunities We’re one of the few universities in the UK to have a student Marketing Society linked to the Chartered Institute of Marketing. This is a student learning community that complements and enhances your academic studies, and allows you to link up with local professionals. They also run regular events with local and national employers.


Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances. You will be able to complete a placement year as part of this course. Year 1 - Compulsory modules Introduction To The Digital Environment Market And Digital Analysis Marketing Organisations And Society Marketing Research And Employability Principles Of Marketing Elective modules Advertising, Promotion And Creativity Foreign Language Year 2 - Compulsory modules Digital Technologies Marketing Metrics Mobile And Social Media Sales And Business Skills Strategic Approaches To Marketing Management Elective modules Customer Psychology And Culture Foreign Language Service And Retail Marketing Year 3 - Optional modules Placement Year Final year - Compulsory modules Go-To-Market In The Digital Environment Marketing Innovation And Creativity Strategic Brand Management Strategic Communications In The Digital World The Social Psychology Of Digital Media Elective modules Communication Concepts For Marketers Foreign Language Relationship Marketing Management

Assessment method

Coursework Exam

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Association to Advance Collegiate Schools of Business

How to apply

Application codes

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Points of entry

The following entry points are available for this course:

  • Year 1

This course may be available at alternative locations, please check if other course options are available

Entry requirements

Qualification requirements

Please note the University will only admit students who are aged 18 at the point of enrolment.

Please click the following link to find out more about qualification requirements for this course

Additional entry requirements


Please note that the information provided on this web page relates to 2022 courses and is subject to change without notice by Sheffield Hallam University.

English language requirements

TestGradeAdditional details
IELTS (Academic)6If English is not your first language you will need an IELTS score of 6.0 or above, with a minimum score of 5.5 in each skill.

Unistats information

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Channel Islands £9250 Year 1
Republic of Ireland £9250 Year 1
EU £15860 Year 1
International £15860 Year 1

Additional fee information

Please refer to our website for up-to-date information on costs and fees:

Sponsorship information

Scholarships, discounts and bursaries may be available to students who study this course.

Digital Marketing at Sheffield Hallam University - UCAS