Why study it here? Because you learn by doing, not just by studying. From day one, you get to test your skills out in the real world through live projects, placements, internships and more. Just like past students have for companies like Team GB, Pipers Crisps, Bosch, Tesco, Microsoft, IBM and McCain Foods. At the same time, you cover core marketing practices like branding, buyer behaviour and communications. As well as the latest trends in digital, social and virtual marketing. Plus, you gain a rock-solid grounding in how to run a successful and sustainable business as a whole. Extend your studies by spending a year on placement. Your placement is your opportunity to get some real-world work experience under your belt. Official Team GB partners Did you know that the University of Hull is the official University Partner of Team GB? Our united belief is that anyone, with the right opportunities ahead and a dedicated team behind, can achieve extraordinary things. This is what our partnership with Team GB is built on. Extraordinary is in you – and we’ll help you find it. What does this mean for you? It means that whether you’re studying sports science, or marketing, or logistics, or healthcare, or engineering, you’ll be able to gain invaluable experience through this unique partnership. We are working with Team GB to create opportunities for volunteering and work experience, to get involved with meet-and-greet sessions with Olympians, host on-campus talks from guest speakers and so much more. Some of our students recently helped Team GB athletes get their kit ready to compete in preparation for the Minsk 2019 European Games. It’s an extraordinary partnership, and you won’t find it anywhere else. Find out more at hull.ac.uk/teamgb
Year 1 Compulsory modules Marketing Accounting and Finance Personal and Professional Skills for Contemporary Organisations Business Environments Operations, Supply Chain and Business Practices World Economy Year 2 Compulsory modules Responsible Business in Society Organisational Management Consumer and Business Buyer Behaviour Integrated Marketing Communications and Branding Optional modules Marketing Intelligence Contemporary Marketing Management European Business Information Management and Principles of Data Science Internet, e-Commerce and Emerging Technologies The Organisational and Environmental Context of HRM Learning and Development Understanding Entrepreneurship Engaging with Entrepreneurial Organisations Sustainable Business and Innovation Management Systems and Standards for Sustainability Procurement and Supply Management Supply Chain Information Management and Big Data Research Methods Summer School Passport Languages Year 3 (Industrial Placement) Your placement is your opportunity to get some real-world work experience under your belt. Just like in the real world, you’ll be responsible for finding and applying for opportunities, with the added benefit of help and support from university services. The Centre for Professional Success is a dedicated team within the faculty who provide tailored support to students who are seeking a placement or internship. You'll also benefit from the University's Careers and Employability service based in Student Central. Year 4 Compulsory modules Digital Marketing and Social Media Services Marketing Business Strategies International Business You'll also choose from one of the following: Dissertation or Research Project SMART: Problem-Solving for Complex Systems Optional modules Employee Relations and Engagement Organisation in the Digital Economy Sustainability Reporting and Communication Global Logistics and Port Management Business Project Management Managing Your Money – Personal Financial Planning Comparative International Human Resource Management Passport Languages All modules are subject to availability and this list may change at any time.
You'll be assessed through a combination of written, practical and coursework assessments throughout your degree. Written assessment typically includes exams and multiple choice tests. Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work. Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- The University of Hull
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
Applicants with other qualifications are welcome to apply.
English language requirements
|IELTS (Academic)||6||This course requires IELTS 6.0 overall, with at least 5.5 in each skill. For other English language proficiency qualifications accepted by the University please visit www.hull.ac.uk|
|Institution's Own Test||60% overall (with minimum 55% in each skill)|
Please click below for a list of the English language qualifications we accept.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Republic of Ireland||£9250||Year 1|
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|