De Montfort University

Degree level: Undergraduate

Business and Marketing

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Studying Business and Marketing BA (Hons) will provide you with a thorough foundation in the key principles of business and marketing while allowing you the opportunity to develop your entrepreneurial skills. With a common first year across all marketing and advertising programmes, there is some flexibility to change programmes. Many of our lecturers have worked in the industry and bring real-world experience into the learning environment. With research interest in key areas of marketing communications development, our dedicated marketing lecturers will provide you with help and support throughout your studies, placement applications and graduate careers. - Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner leading to significant exemptions from CIM and IDM professional qualifications (subject to module choice) - Pitch a business idea to real-life entrepreneurs and win a great prize through our annual Fox’s Lair competition for first-year students - Enjoy an international experience with DMU Global trips include New York, Belin, Copenhagen, Indore and Beijing - Placement opportunities with local, national and global companies including Canon, Experian, Virgin Holidays, Walt Disney, Nike and Telefonica (O2) - Our alumni are employed by leading brands in graduate jobs such as Marketing Executive at Barratt Developments, Graduate Trainee at EE and Loyalty Marketing Executive at Homebase

Course details


Year 1 Financial Decision Making Employability, Professionalism and Academic Study Skills Introduction to Entrepreneurship and Enterprise Global Business Issues Marketing essentials Marketing Information and Decision Making Year 2 Contemporary Management Brand Management Plus option modules from the following indicative list: Business Research Issues and Analysis European Business Issues The Creative Art of Selling and Negotiation Business Law Buyer Behaviour Direct and Digital Marketing International Marketing Advertising and Promotion Marketing Research Year 3 Global Consumer Cultures: Critical Perspectives Marketing Planning and Management Plus option modules from the following indicative list: Crisis and Business Continuity Management Strategy and Management Dissertation Creative Management and Marketing Perspectives on Creative Leadership Marketing analytics Retail Marketing E-Marketing Global Marketing Strategies Customer Management The Brand Portfolio Global Contemporary Business Issues

Assessment method

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year: Exam: 28% Coursework: 72% These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

How to apply

Application codes

Course code:
Institution code:
Campus name:
Leicester Campus
Campus code:

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

English language requirements

TestGradeAdditional details
IELTS (Academic)6including a minimum of 5.5 in each component

or equivalent

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The number of student respondents and response rates can be important in interpreting the data. For further information, see the Discover Uni website.

Fees and funding

Tuition fees

Channel Islands £9250 Year 1
England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
EU £14250 Year 1
International £14250 Year 1

Additional fee information

Please note that fees for September 2021 are subject to official confirmation. Please note that fees for subsequent years of study for continuing students are subject to an annual review. Any increase in fee will be in line with RPI-X (linked to the retail price index) and the fee cap set by the Government.
Business and Marketing at De Montfort University - UCAS