An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in. In your first year, you will ground your learning in the field, covering a broad range of skills. During your second and third years, you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, contemporary marketing, market research, and advertising. The course is accredited by the Chartered Institute of Marketing (CIM), which means our graduates leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide. Employability is a key feature of what we offer at DMU and our students are given the tools to boost their prospects through the dedicated faculty careers and placement team, which helps students gain work experience ranging from short-term internships to year-long placements and graduate jobs. Key features:
- Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice.
- Enjoy an international experience linked to your studies with our DMU Global programme. Current marketing embedded trips are ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second-year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco.
- Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
- Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
- Pitch a business idea to real-life entrepreneurs, with the chance to win a cash prize to help set up your venture, through our annual Fox’s Lair competition. This is for first-year students, as part of the Introduction to Entrepreneurship and Enterprise module.
- With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.
Year 1 Financial Decision Making Employability, Professionalism and Academic Study Skills Introduction to Entrepreneurship and Enterprise Global Business Issues Marketing essentials Marketing Information and Decision Making Year 2 Contemporary Management Brand Management Plus option modules from the following indicative list: Business Research Issues and Analysis European Business Issues The Creative Art of Selling and Negotiation Business Law Buyer Behaviour Direct and Digital Marketing International Marketing Advertising and Promotion Marketing Research Sports Marketing Year 3 Global Consumer Cultures: Critical Perspectives Marketing Planning and Management Plus option modules from the following indicative list: Crisis and Business Continuity Management Strategy and Management Dissertation Creative Management and Marketing Perspectives on Creative Leadership Marketing of Services Marketing analytics Retail Marketing E-Marketing Global Marketing Strategies Customer Management The Brand Portfolio Global Contemporary Business Issues
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year: Exam: 28% Coursework: 72% These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Leicester Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
English language requirements
|IELTS (Academic)||6||including a minimum of 5.5 in each component|
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
*This is a provisional fee and subject to change.