Course summary

The MA Fashion Marketing and Global Cultures degree has been designed to draw greater awareness of the diversities of peoples and places that play a part on fashion marketing and the overall fashion industry. The course will present you with opportunities to learn about the fundamental elements of marketing and business practices that take place on local, national and international scales in the fashion industry. You will have the opportunity to explore and learn how fashion, creative and cultural practices are undertaken in different parts of the world, while also developing your understanding as to why fashion is one of the world’s largest and most lucrative consumer industries. In addition, you will learn about creative techniques and research practices that will enable you to develop industry-ready skillsets that showcase how contemporary marketing practices are implemented and also develop an empathetic mindset to the evolving nature of global communities across the world. Learning on the course will involve theoretical, practice-based and research-based elements for your professional and academic development. You will be presented with key subjects that present fashion as both a cultural practice and a global commercial industry. You will be encouraged to take active responsibility for your academic and professional development throughout the course and through interactions with your peers, academics and researchers, and with professionals and experts from the fashion industry. You will develop your appreciation of diverse global cultures and explore personal insights that can work to shape positive fashion practices for the future. The course will prepare you for a wide range of careers in the areas such as: fashion marketing, brand management, social media and digital marketing, cultural and creative industries, international relations, PR and communications or for undertaking Doctoral studies in such related areas.