Course summary

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours. Why you should study this course Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression. This course aims to:

• Prepare you to be a professional advertising and/or marketing communications practitioner.

• Provide you with theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.

• Mould you into an adaptable and reflective advertising and marking communication specialist capable of filling management level positions.

• This course also has a growing network of alumni working in advertising and marketing industry, nationally and internationally, who’s feedback informs the continuous development of the course.

• This course is accredited1 by the Chartered Management Institute and includes a module that provides you with the opportunity to gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.