Coventry University

Degree level: Postgraduate

Advertising and Marketing (Taught)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours. Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression, and this course aims to prepare you to be a professional advertising and/or marketing communications practitioner with the theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion. Our graduates, upon successful completion, will be adaptable and reflective advertising and marketing communications specialists, capable of filling management level positions. We can now boast of a growing network of alumni working in the advertising and marketing industry, nationally and internationally, whose feedback informs the continuous development of the course.

Course details

Assessment method

This course has a range of innovative, academic and authentic assessments. For example, this course includes assessments such as producing a marketing plan based on a simulated organisation, providing a real client with a marketing communications plan and campaign, an individual video advertisement, an academic poster with viva presentation, a sales portfolio, a short story, a crisis management manual and the response to a creative brief. This course has no written examinations. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.


Entry requirements

Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. For more details, please contact us using our online form for UK students. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.


Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

2022/23 fees TBC. Please see our website for latest information.

Provider information

Visit our website

Coventry University
Priory Street
Coventry
CV1 5FB


Clearing contact details

Recruitment and Admissions Office

02476 888888

Course Clearing information

Additional information

Thursday 18 August 08:00-20:00, Friday 19 August 08:00-18:00, Saturday 20 August 10:00-16:00, Sunday 21 August 10:00-16:00, Monday 22 August onwards (weekdays only) 08:00-18:30


Course contact details

Visit our course page
European and International Admissions Office

+44 024 7765 2152

Main Contact

024 7765 2222

Advertising and Marketing at Coventry University - UCAS