Course summary

Equip yourself with the creative, strategic and commercial skills needed to drive brand engagement and relevance in diverse, multicultural global markets. Develop the strategic, creative and analytical skills needed for success in advertising and brand management. Key course content includes:

• marketing for sustainable growth: develop strategic marketing campaigns with a focus on sustainability, inclusivity and responsible technology use.

• brand management and storytelling: master branding strategies through storytelling, digital branding and ethical frameworks to build brand equity.

• creative disruptive advertising: explore innovative advertising techniques using AI, AR and VR to create impactful campaigns.

• Develop brand and digital advertising strategies: learn how to analyse, plan and execute brand strategies that connect with consumers. Gain insights into managing brand portfolios, adapting them to new technologies and evolving consumer behaviours.

• Create relevant messages that reflect key issues and trends: for brands to thrive and for advertising to work, they need to develop clear messages, which are framed around issues shaping social attitudes and consumption patterns.

• Using disruptive marketing advertising strategies: being able to use new technologies which break through advertising clutter and engage audiences effectively is a key theme in this course.

• Industry-approved software and bespoke teaching facilities: utilise the latest software in specially designed teaching facilities to build up a portfolio of advertising brand campaigns. Develop compelling digital campaigns that employ brand storytelling techniques that resonate with consumers.

• Transferable business and advertising management skills: the course builds in key management skills, then develops a set of more specialised set of skills and knowledge which focus on advertising and brand portfolio management.