7Dec
PostgraduateCourse summary
Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. By studying this course, you have the chance to learn the theories, strategies and practices needed to prepare you for a career harnessing the power of marketing and advertising to drive business growth, or positively change behaviours. Why you should study this course Careers in the worlds of advertising and marketing are some of the most attractive, in financial terms and in terms of career progression. This course aims to:
- Prepare you to be a professional advertising and/or marketing communications practitioner.
- Provide you with theoretical knowledge, skills and personal attributes needed to become a manager in the field upon successful completion.
- Mould you into an adaptable and reflective advertising and marking communication specialist capable of filling management level positions.
- This course also has a growing network of alumni working in advertising and marketing industry, nationally and internationally, who’s feedback informs the continuous development of the course.
- This course is accredited1 by the Chartered Management Institute and includes a module that provides you with the opportunity to gain a Level 7 Certificate in Strategic Leadership and Management and a Level 7 Award in Professional Consulting.
Assessment method
This course has a range of innovative, academic and authentic assessments. For example, this course includes assessments such as producing a marketing plan based on a simulated organisation, providing a real client with a marketing communications plan and campaign, an individual video advertisement, an academic poster with viva presentation, a sales portfolio, a short story, a crisis management manual and the response to a creative brief. This course has no written examinations. The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes.
Entry requirements
Accepted applicants will normally hold an honours undergraduate degree (minimum 2:2) in a relevant academic discipline, such as a marketing or business management degree. Applicants with a degree in another discipline may be admitted after consideration on a case-by-case basis. For more details, please contact us using our online form for UK students. Applications from candidates with relevant experience are encouraged and will be considered on an individual basis.
Fees and funding
Tuition fees
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
2024/25 fees TBC. Please see our website for latest information.
Provider information
Coventry University
Priory Street
Coventry
CV1 5FB