This approach results in thoughtful and sustainable digital media design, research, production, and professional practice practitioners. The Digital Media BA course focuses on creative production in the field of media using digital tools in 3D modelling, code as a creative medium, immersive technologies, and audio and video production among others. The course focuses on laying a flexible foundation of skills which will prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, app development and, increasingly, in augmented reality/virtual reality development. The course digs deep into software and hardware, eliciting the computer's untapped creative potential. The BA Digital Media offers a space for students to experiment with a range of digital technologies, practices, processes, and theories.
- Our responsive, creative curriculum allows students to address the rapid developments concerning the impact of new, emerging and future media technologies and broader changes to the media and networked communications landscape.
- Our project-led approach supports students in becoming adept with a range of critical and creative media equipment and interactive technologies to inform their practice and understanding.
- Students will benefit from a course that sees critical digital theory, immersive skills development, and professional practice as mutually exclusive, along with a university-wide commitment to collaborative learning and supporting sustainable global citizenship development.
- Our course explores a mix of creative and technical skills and knowledge development through a range of modules that will take students through the entire software development workflow from concept to user testing.
- On our course our students are issued with a media technology pack – currently a MacBook – pre-loaded with a suite of industry-standard software including Adobe Creative Suite (terms and conditions apply). You will also have free access to a wide range of high standard, professional media equipment via our Media Loan Service, with technicians who can support you and give advice and instructions for ease of use.
- Past staff and students have a strong track record of collaborative applied projects with organisations including Genesys, Uber, Google, The United Nations (Mission 1.5) Jaguar Land Rover, Coventry Telegraph, Rolls-Royce, BBC Big Screens, The Gallery of Living History and BT.
- In the past students have had the opportunity to attend talks from expert guest speakers such as Andy Serkis (Lord of the Rings, Planet of the Apes, Venom: Let there be Carnage), Luke Richards, CEO & Creative Director, Black Cat Entertainment and Simon Wright, Director of Genesys Creators, Genesys (subject to availability).
- On this course, you’ll be taught by staff with expertise in immersive technologies and 360 video, music and digital composition and sound recording, user interface design, digital marketing, and digital culture.
This course has a common first year. The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn. If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first year courses Animation BA (Hons) Digital Media BA (Hons) Games Art BA (Hons) Games Design and Development BA (Hons) Visual Effects (VFX) BA (Hons) Year Two In year two, you will continue to develop the skills and knowledge you’ve learnt. We do this by embedding the following four principles into the curriculum and developing your: Technical skills - digital fluency, backed with the right academic knowledge Study skills - to be an adaptive, independent and proactive learner Professional skills - to have the behaviour and abilities to succeed in your career Global awareness - the beliefs and abilities to be a resilient, confident and motivated global citizen You will develop more advanced knowledge and skills to do with: how digital media impacts society, digital media formats and content creation, amongst others. Modules Beyond the Digital Revolution: Contexts Transmedia Storytelling and Immersive Design Digital Marketing and Content Creation Hacking the Immersive Pipeline Engaging in Professional Practice Creative Collaboration Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future. If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from year one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. You will have the opportunity to choose between two optional modules in your final year, ‘Immersive Production and Experimental Praxis’ and ‘Creative Application Design and Development’ to total 120 credits. Modules Politics and Failures of The Digital Revolution Professional Digital Media Practice Portfolio Research: Speculative Futures and Digital Histories Immersive Production and Experimental Praxis Creative Application Design and Development Final Major Project We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include Practical or project work Coursework Essays Presentations and posters The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University.
Additional entry requirements
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|
Additional fee information
Course contact detailsVisit our course page
UK Admissions Office
024 7765 2222
European and International Admissions Office
+44 024 7765 2152