Course summary
The digital revolution has changed the face of marketing forever. Learn to analyse, evaluate and develop digital marketing strategies which meet the needs of businesses in our changing world. Modules will focus on how different digital marketing tools and channels can be used to market products and services. You will be introduced to contemporary marketing theory and practice, with a focus on data analysis. We will equip you with the knowledge and skills you need to be successful in modern marketing. You will build a portfolio of materials to present to future employers. You will also learn about: Consumer behaviour and digital trends. Research Methods. Integrated digital marketing communications. Web design and analytics. Social media content and influencer marketing. Blockchain technology, its applications and the use of coding. We will encourage you to think analytically, strategically and ethically. You will explore how data analytics is reshaping business concepts, managerial decision making and marketing. As a Business School we are passionate about social responsibility and sustainability, these values will be embedded throughout this course. We are a Principles of Responsible Management Education (PRME) signatory for the United Nations. Our mission is to develop your potential so that you can make a difference in society. This course is accredited by the Chartered Institute of Marketing (CIM). Through the CIM partnership, you can gain further certificates and invitations to events and webinars. You will also have the opportunity to qualify as a Microsoft Office Specialist. In the 2022/2023 academic year, our year 3 students took part in the Chartered Institute of Marketing Pitch Competition, with one group obtaining a place in the finals.
Modules
https://www.yorksj.ac.uk/courses/undergraduate/marketing-and-data-analytics/digital-marketing-and-data-analytics-bsc-hons/
Assessment method
https://www.yorksj.ac.uk/courses/undergraduate/marketing-and-data-analytics/digital-marketing-and-data-analytics-bsc-hons/
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N111
- Institution code:
- Y75
- Campus name:
- York St John University
- Campus code:
- A
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
For Second Year entry, applicants must have completed the first year of Higher Education in a similar subject with a total of 120 credits. For Third Year entry, applicants must have completed the first and second year of Higher Education in a similar subject with a total of 240 credits. Applicants will need to submit a transcript of their completed study, and offers will be subject to a mapping exercise of modules to ensure an appropriate alignment of course content. Please be aware that transfer applications are subject to availablity of space on the selected academic year of your chosen course. For more information on the transfer process, please see https://www.yorksj.ac.uk/study/undergraduate/apply/transferring-to-york-st-john-university/. If transferring to the final year of a course containing a placement or study abroad year, you must have also completed a placement or study abroad year prior to starting the course.
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
GCSE/National 4/National 5
Please click the following link to find out more about qualification requirements for this course
Student Outcomes
There is no data available for this course. For further information visit the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Republic of Ireland | £9250 | Year 1 |
EU | £14000 | Year 1 |
International | £14000 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
York St John University
Lord Mayor's Walk
York
YO31 7EX