Throughout the year you’ll study core modules covering different aspects of advertising and marketing. You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important functions of marketing which support brand communications. Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing. The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem. Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
A Bachelor degree with a 2:1 (hons) or equivalent. This course is primarily aimed at students with a general business or non-business background; however, we do not restrict entry for those who have previously studied marketing.
Fees and funding
No fee information has been provided for this course
Additional fee information
There are a number of part fee scholarships available for UK, EU and international students https://business.leeds.ac.uk/directory/lubs-scholarships