Throughout the year you’ll study core modules covering different aspects of marketing, management and communications. Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made. From there, you’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. In addition, you’ll gain an insight into important functions of brand management and digital marketing. Optional modules will give you the chance to shape the programme to suit your interests or career plans. The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.
Assessment methods emphasise not just knowledge, but essential skills development too. This may include formal exams, group projects, reports, computer simulation exercises, essays and written assignments, group and individual presentations and reflective logs. This diversity enables you to develop a broad range of skills as preparation for professional life.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
A bachelor degree with a 2:1 (hons) in any subject.
Fees and funding
No fee information has been provided for this course
Additional fee information
There are a number of part fee scholarships available for UK, EU and international students https://business.leeds.ac.uk/directory/lubs-scholarships
University of Leeds
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+44 (0)113 343 2336
Course contact detailsVisit our course page
Leeds University Business School
0113 343 4908