Course summary

Throughout the year you’ll study core modules covering different aspects of marketing, management and communications. Modules in marketing communications, strategy and consumer behaviour will develop your understanding of the ways brands communicate with their audiences and how key marketing decisions are made. From there, you’ll explore theories and practices of different types of advertising and examine how organisations plan their media strategies in a changing media landscape. In addition, you’ll gain an insight into important functions of brand management and digital marketing. Optional modules will give you the chance to shape the programme to suit your interests or career plans. The course culminates in a final dissertation, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on an academic topic of your choice, or a practice-based dissertation, allowing you to work on a real-world marketing problem.