Course summary

During the duration of this course, you will examine your skills in both innovation and strategy using a combination of research and development techniques. Through a series of business lecturers and classes led by a mixture of industry experts and academics, you will develop the broad skillset necessary to progress in the world of international fashion marketing. An integral part of understanding success in international fashion marketing is data. On this course, you will learn how to measure data and metrics and use this insight to inform future developments and measure the effectiveness of emerging technologies. This insight can also be to identify new platforms to support with future marketing efforts. Marketing within the fashion industry is the process of creating and implementing a marketing plan for a fashion brand or related company. In order to implement a successful marketing campaign, first it is important to understand consumer behaviour and preferences in order to best cater to the customer's needs and to market products that will be in high demand. Marketing in the fashion industry combines the likes of advertising, promotion, and sales. Most marketing in the fashion industry is done through various forms of advertising. This can range from traditional print media to digital media like social media. Marketing also includes developing relationships with key distributors and retailers to secure the best possible distribution channels for the product.