Course summary

Aston University is The Guardian's 'University of the Year' 2020. Course Description Our four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases. In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. You’ll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways. Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research. Our recent graduates have been successful in securing roles at well-known companies such as BMW, BBC worldwide, Nissan Europe and Audi UK in roles such as Marketing Assistant , Marketing Coordinator, European PR Communications Content Executive and Product Manager. Key course benefits • As part of your degree you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area • Marketing ranked 15th in the UK (Complete University Guide, 2020) • Five years after graduating, employed Aston Univeristy graduates earn an average of £33,200 (Longitudinal Education Outcomes (LEO), 2020) • BSc Marketing at Aston is ranked 20th in the UK for graduate-level employment 15 months after graduation. (Guardian University Guide, 2021). Course Details

• Year 1 – You’ll study a range of topics which have been designed to give you a solid foundation for your business degree.

• Year 2 – You will learn about essential marketing areas in depth in addition to the core business and management subjects. Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. Subject areas include Market Research, Digital Marketing and Consumer Behaviour.

• Year 3 – This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK students.

• Year 4 - During your final year there is greater specialisation. You will have the opportunity to focus on the strategic aspects of marketing management and tailor your final year with a choice of specialist optional modules. Subject areas include International Marketing, Marketing Strategy, Brand Management and Services Marketing Management.

Course details