Aston University, Birmingham

Degree level: Undergraduate


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Course summary

Aston University is The Guardian's 'University of the Year' 2020. Course Description Our four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases. In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. You’ll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways. Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research. Our recent graduates have been successful in securing roles at well-known companies such as BMW, BBC worldwide, Nissan Europe and Audi UK in roles such as Marketing Assistant , Marketing Coordinator, European PR Communications Content Executive and Product Manager. Key course benefits • As part of your degree you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area • Marketing ranked 15th in the UK (Complete University Guide, 2020) • Five years after graduating, employed Aston Univeristy graduates earn an average of £33,200 (Longitudinal Education Outcomes (LEO), 2020) • BSc Marketing at Aston is ranked 20th in the UK for graduate-level employment 15 months after graduation. (Guardian University Guide, 2021). Course Details

  • Year 1 – You’ll study a range of topics which have been designed to give you a solid foundation for your business degree.
  • Year 2 – You will learn about essential marketing areas in depth in addition to the core business and management subjects. Incorporated into the teaching of both your second year and final year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. Subject areas include Market Research, Digital Marketing and Consumer Behaviour.
  • Year 3 – This is when you will undertake a professional placement or choose an international study opportunity at one of our partner institutions. This year is compulsory for all UK students.
  • Year 4 - During your final year there is greater specialisation. You will have the opportunity to focus on the strategic aspects of marketing management and tailor your final year with a choice of specialist optional modules. Subject areas include International Marketing, Marketing Strategy, Brand Management and Services Marketing Management.

Course details


In the First Year, you will study a wide range of management related subjects, designed to ensure you have a broad foundation and knowledge of management. You will consider the economic, financial, human and legal issues managers deal with, and the tools and techniques they use. You will be introduced to the key areas of business as well as carrying out project work which will help draw together the subjects you have studied. In the Second Year you will begin the specialist study of Marketing. Incorporated into the teaching of both your Second Year and Final Year are computerised market simulations, on site visits and specialist lectures from UK and overseas marketers and academics. For more information on module outlines please refer to our website.

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Qualification requirements

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.

Unistats information

Operated by the Office for Students
Student satisfaction
Employment after 15 months (Most common jobs)
Go onto work and study

The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
International £16300 Year 1

Additional fee information

For Sandwich courses the placement fee is £1250 for Home/UK students and £2,500 for International students. * Please note that the tuition fees stated are for 2022 entry. 2023 tuition fees are subject to approval and will be published on this website at the earliest opportunity. **The latest information relating to EU students and tuition fees for 2022 can be found on the UCAS website at: ***The United Kingdom government has confirmed that European Union (EU), other European Economic Area (EEA) and Swiss nationals commencing academic courses in England from August 2021 will no longer be eligible for home fee status. ^^Tuition fees for students are reviewed annually and may increase in subsequent years in line with inflation linked to the Retail Price Index (RPI) to take account of the University’s increased costs of delivering the Programme. Any such increase shall always be in accordance with the law.
Marketing at Aston University, Birmingham - UCAS