Course summary

Develop managerial expertise, leverage analytics, understand consumer psychology, and excel in international and ethical marketing practices through a Chartered Institute of Marketing (CIM) accredited programme. The MSc in Marketing Management has a distinctive and business-oriented curriculum that sharpens your managerial, planning, analytical, data handling, and ethical marketing skills, giving you the opportunity to develop an in-depth understanding of the pivotal role of a marketing manager in an international business landscape. Through a combination of theoretical foundations, practical applications, and real-world insights, this programme helps you to become a strategic and dynamic marketing professional who can drive success in a globally interconnected marketplace. Through a range of modules such as Contemporary Global Marketing Practice, Marketing Analytics, Interactive Integrated Marketing Communications, and Buyer Behaviour and Ethics, you will delve into the realms of marketing research insights, strategic marketing management, brand management, consumer psychology, and international marketing, equipping you to make strategic and tactical marketing decisions in diverse areas of marketing. To nurture your leadership and teamwork capabilities, this programme places a strong emphasis on collaborative learning. You will engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates, fostering your ability to effectively collaborate with colleagues and clients in your future roles. Additionally, you will benefit from first-hand insights shared by guest speakers who possess extensive senior leadership experience, drawn from our extensive network of cross-sector industry partners. The programme is accredited by the CIM (Chartered Institute of Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) means you’ll also be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.