Course options

Make sure you check on the university, college or conservatoire website for any updates about course changes as a result of COVID-19.

Course summary

Develop managerial expertise, leverage analytics, understand consumer psychology, and excel in international and ethical marketing practices through a Chartered Institute of Marketing (CIM) accredited programme. The MSc in Marketing Management has a distinctive and business-oriented curriculum that sharpens your managerial, planning, analytical, data handling, and ethical marketing skills, giving you the opportunity to develop an in-depth understanding of the pivotal role of a marketing manager in an international business landscape. Through a combination of theoretical foundations, practical applications, and real-world insights, this programme helps you to become a strategic and dynamic marketing professional who can drive success in a globally interconnected marketplace. Through a range of modules such as Contemporary Global Marketing Practice, Marketing Analytics, Interactive Integrated Marketing Communications, and Buyer Behaviour and Ethics, you will delve into the realms of marketing research insights, strategic marketing management, brand management, consumer psychology, and international marketing, equipping you to make strategic and tactical marketing decisions in diverse areas of marketing. To nurture your leadership and teamwork capabilities, this programme places a strong emphasis on collaborative learning. You will engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates, fostering your ability to effectively collaborate with colleagues and clients in your future roles. Additionally, you will benefit from first-hand insights shared by guest speakers who possess extensive senior leadership experience, drawn from our extensive network of cross-sector industry partners. The programme is accredited by the CIM (Chartered Institute of Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) means you’ll also be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.

Modules

All modules are subject to availability and this list may change at any time. Study Skills and Research Methods Marketing Management in Action Buyer Behaviour and Ethics Contemporary Global Marketing Practice Interactive Integrated Marketing Communications and Digital Marketing Events Marketing Marketing Analytics Dissertation (MSc Business)

Assessment method

The programme places a strong emphasis on core managerial, analytical, and planning competencies and practices in marketing. The MSc Marketing Management programme consists of six 20-credit modules, a non-credit bearing "study skills and research methods" module, and a Marketing Management project, carrying 60 credits.

Professional bodies

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

  • Chartered Institute of Marketing

How to apply

International applicants

If you require a Student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.5 overall, with no less than 5.5 in each skill. See other English language proficiency qualifications accepted by this University. If your English currently does not reach the University's required standard for this programme, you may be interested in one of our English language courses.

Entry requirements

The programme is designed for graduates from any discipline with a strong interest in marketing management. However, we do recommend that you have a basic knowledge and understanding of this area or business studies. You will have a minimum of a 2:2 Honours degree or international equivalent, one academic reference and a good command of English In order to ensure our students have a rich learning and student experience, most of our programmes have a mix of domestic and international students. We reserve the right to close applications early to either group, if application volumes suggest that this blend cannot be achieved. In addition, existing undergraduate students at the University of Hull have a guaranteed ‘Fast Track’ route to any postgraduate programme, subject to meeting the entry criteria.


English language requirements

If you require a Tier 4 student visa to study or if your first language is not English you will be required to provide acceptable evidence of your English language proficiency level. This course requires academic IELTS 6.0 overall, with no less than 5.5 in each skill.

English Language Requirements

https://www.hull.ac.uk/choose-hull/study-at-hull/admissions/english-language-requirements


Fees and funding

Tuition fees

Republic of Ireland £12000 Whole course
England £12000 Whole course
Northern Ireland £12000 Whole course
Scotland £12000 Whole course
Wales £12000 Whole course
Channel Islands £12000 Whole course
EU £15000 Whole course
International £15000 Whole course

Additional fee information

All fees are subject to change
MSc Marketing Management at University of Hull - UCAS