Course summary

This course combines both the theory behind marketing with practical applications and real-world insights to help you become a strategic and dynamic marketing professional. Delve into the realms of market research, strategic marketing, brand management, consumer psychology, and international marketing through a range of modules. You'll study areas such as contemporary global marketing practice, marketing analytics, interactive integrated marketing communications, and buyer behaviour and ethics— all designed to help you become a strategic marketer. The programme places a strong emphasis on the core managerial, analytical, and planning abilities in marketing. The course also focuses on collaborative learning, and you’ll engage in Authentic Business Learning (ABL) projects, group assignments, interactive discussions, and debates. These are designed for you to effectively collaborate with colleagues and clients in future roles. You’ll also benefit from first-hand insights shared by guest speakers with extensive senior leadership experience. The programme is accredited by the CIM (Chartered Institute of Marketing), giving you the opportunity to build professional awards alongside your Master’s degree, equipping you with evidence to secure exciting roles in Digital and Social Media marketing. Our double international accreditations from the Association of MBAs (AMBA) and the Association to Advance Collegiate Schools of Business (AACSB) means you’ll also be learning in a Business School that’s part of an exclusive club – only around 5% of the world’s 13,000 plus business programmes hold both AMBA and AACSB accreditations.