Course summary

Develop key marketing skills and learn to generate innovative solutions to complex challenges. As part of this course, you’ll: • Gain a broad overview of marketing and understand how to use your knowledge to help steer business success in a global economy • Study the principles of core marketing theory such as pricing, place, new product development, promotion, services marketing and competitive advantage • Develop an understanding of the planning, implementation, and measurement of social media marketing campaigns • Explore the psychological and sociological aspects of consumer behaviour • Learn how to manage brands and how to plan and implement effective PR campaigns • Specialise in a marketing area of your choice for your Postgraduate Marketing Research Project You’ll have face-to-face meetings with a research methods tutor to help establish your chosen specialist topic for the Postgraduate Marketing Research Project. Teaching expertise You’ll be guided throughout your course by our expert academics, who will support you to develop the knowledge, skills and confidence to make an immediate impact on your career. Bringing your learning to life This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll critically analyse the efficacy of marketing using genuine case studies and you’ll be given opportunities to relate your study to organisational practices. Marketing society You’ll be able to come together with like-minded students in an informal atmosphere through our university's Marketing Society. The group organises lectures, trips and discussions that can further inspire and inform your learning.