Course summary

Bring your interests and expertise to a marketing programme designed for students from any disciplinary background. Marketing is the business of engaging with the world. Positive relationships with customers, employees, suppliers, other businesses, local communities, government and regulatory authorities are fundamental to organisational success. Marketing ensures the reputational alignment of all these relationships through an understanding of behaviour, decision making and market research. The business of changing the world is ours. Our MSc in Marketing is designed to enhance your previous study with additional insights into core marketing concepts, processes and skills. We’ll help you become a marketing professional capable of analysing organisational scenarios and formulating evidence-based action plans. Working with our academic and practitioner experts, you’ll explore the principles and practices of marketing and how they can be deployed in multiple sectors, from goods-centred activities to service environments and across contrasting international contexts. You’ll use leading research and real-life examples to identify ways in which organisations deliver value through marketing and research activities. The programme will conclude with a final live marketing project. You’ll work in a team to complete a marketing report for an organisation based on a defined brief and applying the core marketing concepts acquired on the course in the context of a specific organisation. Accreditations Chartered Institute of Marketing (CIM) Association to Advance Collegiate Schools of Business (AACSB)