This course focuses on the discipline of marketing and will appeal to those with creative flair, an analytical mind and an interest in brands as commercial products and services, as ideas, and as charities and symbols in a variety of organisational settings. Marketing plays an enormous part in our everyday lives – in fact, it is present in almost every exchange of goods and services. For those with creative flair, analytical minds and a love of communicating, our Marketing BA (Hons) course could lead to a potential future career in this exciting field. Key Course Benefits
- Prepare for your future - Prepare for a future career in marketing with a work placement. Past students have secured placements at IBM, L’Oreal, Rolls Royce, Microsoft, Procter and Gamble, Goldman Sachs, Disney and Warner Brothers.
- Latest tools and techniques - Learn from experienced staff who have worked as marketing executives, managers and directors of private and public sector organisations.
This course has a common first year. In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field. We want your degree to fit around you, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements). Common first-year courses Advertising and Digital Marketing BA (Hons) Business Administration BBA (Hons) Business and Human Resources Management BA (Hons) Business and Marketing BA (Hons) Business Management BA (Hons) Enterprise and Entrepreneurship BA (Hons) Event Management BA (Hons) International Business Management BSc (Hons) Sport Management BA (Hons) Modules Foundations of Management Organisation Behaviour Marketing, Digital and Social Media Entrepreneurial Ideation Entrepreneurial Thinking Business Decision-Making Using Data Analysis Year Two In year two you will start to drill down into core marketing subject areas, such as consumer behaviour and marketing insight. You will also explore areas such as integrated marketing communications and digital marketing. The knowledge gained within the year provides a solid foundation for your ability to understand and analyse the marketing function. Modules Integrated Marketing Communications Consumer Behaviour Marketing Insight Brand Management Digital Marketing Designing a Research Proposal Placement Year There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future. If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250*. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement. Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student Final Year Year three aims to bring you to the level to enter the world of work by consolidating your knowledge and skills from years one and two. You could also work on a large final project in an area of your interest, with the support of a mentor and your Academic Personal Tutor. The final year also allows you to personalise your learning experience depending on your interests or future career aspirations, there is a choice of five specialist modules, from which you select two. We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information please check the course page on the Coventry University website
This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include: Formal examinations Phase tests Essays Group work Presentations Reports Projects Coursework Exams Individual Assignments Simulations Critical Reflections Role play The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- European Foundation for Management Development
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
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Points of entry
The following entry points are available for this course:
- Year 1
This course may be available at alternative locations, please check if other course options are available
All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course. The University also accepts the BTEC Level 3 National Extended Certificate / BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma / BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three A2 Levels. This may include subject specific requirements where necessary. If you are successful in receiving an offer, you will be invited to an Applicant Visit Day to discover more about the course and studying at Coventry University.
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
|Northern Ireland||£9250||Year 1|
|Channel Islands||£9250||Year 1|
|Republic of Ireland||£9250||Year 1|