Become an accomplished creative with a sought-after skillset. Blend your flair for communication and eye for fashion into a successful career as a fashion marketer with this creative, inspirational and sustainability-focused degree that’s accredited by the Chartered Institute of Marketing (CIM). Balancing real-world industry experience with cross-course collaboration to enhance your employability, by the time you graduate you’ll be an expert communicator with a deep knowledge of the ever-changing fashion industry and have the skills to deliver effective campaigns. You will: Develop your creativity and strategic thinking, to prepare for a career in the marketing of fashion, lifestyle products and services Hone your visual and written communication skills for business and consumer audiences, using industry standard software Access resources ranging from the latest digital software, Adobe Creative Cloud packages and Clo3D as well as Riso, laser printing and our Publications Lab Work on live projects with partners that could include brands such as Finisterre and John Lewis Collaborate with photographers, designers and creators to build a strong portfolio Engage in projects and campaigns that embrace important societal issues, such as sustainability, gender, ethnicity and supply chain ethics Graduate from a course accredited by the Chartered Institute of Marketing (CIM)
You'll explore visual and verbal communication principles, international marketing concepts and contextual fashion design – refining your understanding of the industry and how its products and services are promoted. And with our accreditation and close alignment with the Chartered Institute of Marketing, we keep our practices professional and industry knowledge up-to-date. Year one The first year introduces you to the broad knowledge required to become a professional creative marketer. You’ll develop core skills in business, communication, creative research, development and production. Through lectures, seminars, tutorials and workshops, the academic and technical course team will support learning in research methods, idea generation and writing skills for different contexts. You’ll learn to use digital software tools and experiment with practical production techniques. Modules Marketing Essentials Fashion Marketing Communications Belonging Branding Visual Communications Histories Year two Year two sees the focus on exploring the industry as professional practitioners. You’ll examine the global ecosystem and analyse a broad range of future-facing topics using challenge-based learning, collaboration, practical planning and production methods. Modules Global Fashion Futures Promotion Retail Collaboration Theories Year three You'll begin this 30-week work sandwich year by creating a study and work plan – advised on and approved by your course team and the University's career service. Then, under the direction of an employer, you'll learn first-hand about different roles and your position in the industry. This is your chance to reflect and develop the kind of work-based skills required by longer live projects, typically seasonal buying cycles. Modules Employment Experience This is an industry placement option. You will undertake a period of supervised work experience of 30 weeks or more, under the direction of an employer or several employers, and with a university-based academic mentor. This will enable you to develop and operate in a course-related working environment. You are required to evidence your experiences, reflecting on your skills acquisition and professional outlook in a report or blog-style documentary. Year four You’ll align your professional practice and apply core marketing and critical analysis skills in this employability focused year. With an optional sandwich year in industry or final year of study. The course culminates in a self-defined, negotiated project. Modules Professional Strategies Marketing Strategies Investigations Final Major Project Part 1 Final Major Project Part 2 The modules above are those being studied by our students, or proposed new ones. Programme structures and modules can change as part of our curriculum enhancement and review processes. If a certain module is important to you, please discuss it with the Course Leader.
Summative Assessment is conducted via 100% coursework in the form of: Sketchbooks Digital Portfolios Written reports - digital Printed documents/publications Digital Communications files Verbal presentations and pitches Showcase and exhibitions There are two summative assessments points in the year; they take place at the conclusion of the module near the end of the study block and, depending on the module structure, comprise of a maximum of two elements, e.g. a research and development document and a verbal presentation.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
- Chartered Institute of Marketing
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
- Course code:
- Institution code:
- Campus name:
- Penryn Campus
- Campus code:
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening. Through the award of international scholarships, we aim to support academic enrichment by encouraging diversity and excellence at Falmouth. For details of our international scholarships, and how to apply for them, please visit our website at www.falmouth.ac.uk
If you are able to demonstrate relevant, current, equivalent experience instead of formal qualifications, we encourage you to apply. Please contact our Applicant Services team before applying, for advice regarding your individual experience and eligibility. If you are an international applicant and require a Student visa to study in the UK, you must have a recognised English language test approved and vouched for by the University at the appropriate level. Our Applicant Services team can help you with any general questions you may have about study visas or suitable language tests. For more specific advice, we recommend you also consult UKCISA http://www.ukcisa.org.uk/
Additional entry requirements
English language requirements
|IELTS (Academic)||6||An (IELTS) Academic minimum score of 6.0 overall is required, with a minimum of 5.5 in Reading, Writing, Speaking and Listening|
|Trinity ISE||A minimum of Trinity ISE II with Distinction in all four components is required.|
|Cambridge English Advanced||Level B2||A minimum on the Cambridge English scale of 169 is required|
|PTE Academic||55||A minimum score in the Pearson Academic Test of English of 55 overall is required, with a minimum of 51 in all four components.|
If English is not your first language, you will need to demonstrate English language skills that are sufficiently developed for successful completion of your studies. We accept a range of recognised English language qualifications that are equivalent to the International English Language Testing System (IELTS) Academic minimum score of 6.0 overall, with a minimum of 5.5 in Reading, Writing, Speaking and Listening
English language support at Falmouth
The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
No fee information has been provided for this course
Additional fee information
Course contact detailsVisit our course page