Course summary
Develop the marketing expertise to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management (Marketing) with Placement Year degree. This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career. You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:
- marketing communications
- digital marketing
- branding theory and practice
- consumer behaviour
- optimising marketing performance.
- international strategy
- organisational behaviour
- operations
- entrepreneurship
- data analytics
- human resource management
- accounting.
- explore the interdisciplinary nature of business
- apply the skills and knowledge you learn to current business problems
- study the emerging challenges facing global markets.
- This programme is accredited by the Chartered Institute of Marketing (CIM), meaning that you will gain exemptions from most CIM professional Certificate programmes.
- Ranked 6th for graduate prospects in Business, Management & Marketing in the Guardian University Guide, 2020.
- Triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB).
- BSc Business and Management (Accounting)
- BSc Business and Management (Entrepreneurship)
- BSc Business and Management (Data Analytics and Digital Business)
- BSc International Business and Management
- BSc International Business and Management with a Modern Language
- deepen your knowledge and develop new skills
- build a network of industry contacts
- boost your employability with new experiences
- learn more about the sector you may wish to enter.
Modules
We will be updating this page with module information over the coming weeks.
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N2N5
- Institution code:
- R12
- Campus name:
- Main Site
- Campus code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
Entry requirements
Qualification requirements
UCAS Tariff - Not accepted
A level - ABB
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD
Access to HE Diploma - D: 30 credits M: 15 credits
Scottish Higher - AABBB
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD
Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - DDD
Pearson BTEC Level 3 National Certificate (first teaching from September 2016) - Not accepted
Scottish Advanced Higher - ABB
International Baccalaureate Diploma Programme - 32 points
Welsh Baccalaureate - Advanced Skills Challenge Certificate (first teaching September 2015) - A - B
Extended Project - Not accepted
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H3, H3, H3, H3
Cambridge International Pre-U Certificate - Principal - D3, M2, M2
GCSE/National 4/National 5
OCR Cambridge Technical Extended Diploma - DDD
OCR Cambridge Technical Diploma - DD
OCR Cambridge Technical Introductory Diploma - DDD
OCR Cambridge Technical Extended Certificate - DDD
OCR Cambridge Technical Certificate - Not accepted
T Level - D
Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BBC.
English language requirements
Test | Grade | Additional details |
---|---|---|
IELTS (Academic) | 6.5 | We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). |
TOEFL (iBT) | 88 | We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking. |
Cambridge English Advanced | B | We require a grade B or a score of 176 overall with no element less than 162. |
Cambridge English Proficiency | C | We require a grade C or a score of 176 overall with no element less than 162. |
PTE Academic | 69 | We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing). |
Institution's Own Test | Test of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing). | |
Trinity ISE | Merit | We require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element. |
Full list of acceptable English Language Tests
Student Outcomes
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
England | £9250 | Year 1 |
Northern Ireland | £9250 | Year 1 |
Scotland | £9250 | Year 1 |
Wales | £9250 | Year 1 |
Channel Islands | £9250 | Year 1 |
Republic of Ireland | £9250 | Year 1 |
EU | £22350 | Year 1 |
International | £22350 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website .
Additional fee information
Provider information
University of Reading
Whiteknights House
PO Box 217
Reading
RG6 6AH