Course summary
Online learning at the University of Glasgow allows you to benefit from the outstanding educational experience that we are renowned for, without having to relocate to our campus. Teaching start: January, April or September Combining marketing’s fundamentals with the latest digital trends, the University of Glasgow’s online Masters degree in Marketing is designed for tomorrow’s world. After grounding you in core marketing topics such as brand management, marketing management and marketing analytics & research, the programme offers optional courses in digital, retail, services and user experience (UX) marketing – subjects crucial for success in today’s digital, customer-centric environment. Bringing you up to date with the latest developments in the field, this online MSc offers contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. This is delivered by our international faculty at the Adam Smith Business School. WHY THIS PROGRAMME
- The Adam Smith Business School is accredited by AACSB, AMBA and EQUIS, making this online Marketing qualification highly attractive to prospective employers
- The School is rated one of the top 100 business schools in Europe by the Financial Times in 2021.
- The University of Glasgow is also currently ranked 13th in the UK and 44th worldwide for International Strategic Marketing (Campus Masters) (QS Rankings 2022).
- Whatever sector or context you’re working in, you will significantly enhance your value as an employee. You will develop the analytical and critical skills you need to make informed marketing decisions for your organisation.
- To apply, previous marketing experience is not essential. What is more important is your ambition and a willingness to embrace new marketing ideas and challenges.
- To help support your learning experience, the 100% online programme offers a mix of engaging learning styles such as video, discussion boards, interactive quizzes, recorded and live seminars, journals and ebooks. Please note that interaction in online environments is not usually in real time, but this may be experienced occasionally.
- Adam Smith Business School is triple accredited.
How to apply
International applicants
International applicant information can be found via gla.ac.uk by searching for 'international'.
Entry requirements
To be accepted for this programme, you must have: At least a 2:2 undergraduate degree from a recognised university. We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered. For more information on this, please contact us. Please include a curriculum vitae and supporting statement with your application.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Sponsorship information
Sponsorship and funding information can be found via gla.ac.uk by searching for 'scholarships'.
Provider information
University of Glasgow
The Fraser Building
65 Hillhead Street
Glasgow
G12 8QQ