Marketing MSc/PgDip/PgCert: Online distance learning at University of Glasgow - UCAS

University of Glasgow

Degree level: Postgraduate

Marketing MSc/PgDip/PgCert: Online distance learning (Taught)

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

Online learning at the University of Glasgow allows you to benefit from the outstanding educational experience that we are renowned for, without having to relocate to our campus. Teaching start: January, April or September Combining marketing’s fundamentals with the latest digital trends, the University of Glasgow’s online Masters degree in Marketing is designed for tomorrow’s world. After grounding you in core marketing topics such as brand management, marketing management and marketing analytics & research, the programme offers optional courses in digital, retail, services and user experience (UX) marketing – subjects crucial for success in today’s digital, customer-centric environment. Bringing you up to date with the latest developments in the field, this online MSc offers contemporary research-led content, input from industry experts, and case studies, featuring everything from start-ups to well-known brands. This is delivered by our international faculty at the Adam Smith Business School. WHY THIS PROGRAMME

  • The Adam Smith Business School is accredited by AACSB, AMBA and EQUIS, making this online Marketing qualification highly attractive to prospective employers
  • The School is rated one of the top 100 business schools in Europe by the Financial Times in 2021.
  • The University of Glasgow is also currently ranked 13th in the UK and 44th worldwide for International Strategic Marketing (Campus Masters) (QS Rankings 2022).
  • Whatever sector or context you’re working in, you will significantly enhance your value as an employee. You will develop the analytical and critical skills you need to make informed marketing decisions for your organisation.
  • To apply, previous marketing experience is not essential. What is more important is your ambition and a willingness to embrace new marketing ideas and challenges.
  • To help support your learning experience, the 100% online programme offers a mix of engaging learning styles such as video, discussion boards, interactive quizzes, recorded and live seminars, journals and ebooks. Please note that interaction in online environments is not usually in real time, but this may be experienced occasionally.
Through interactive online study you’ll be able to share ideas and create long-lasting networks with your fellow marketeers.
  • Adam Smith Business School is triple accredited.
PROGRAMME STRUCTURE PgCert Year 1: 3 x 20 credit core courses PgDip Year 1: 3 x 20 credit core courses Year 2: 2 x 20 credit core courses and 2 x 10 credit optional courses MSc Year 1: 3 x 20 credit core courses Year 2: 2 x 20 credit core courses and 2 x 10 credit optional courses Year 3: 1 x 60 credit dissertation After exploring core subjects such as marketing management, analytics and customer behaviour in year 1 and the beginning of year 2, you will select two (out of four) optional 10 credit courses in the second year. Before graduating you will need to complete a dissertation, where you will need to draw on the concepts, theories and research you have learnt throughout the programme. Throughout each course you will be assessed in a variety of ways, which could include essays, discussions, blogs, online presentations, interactive quizzes, assignments or group work. Details of these assignments are found in your induction. The duration of this programme is 2.5 years to 6 years taken on a part-time basis. For details on full-time options, please speak to an admissions representative. Year 1 PgCert, PgDip and MSc: MARKETING MANAGEMENT CONSUMER BEHAVIOUR MARKETING COMMUNICATIONS STRATEGIES AND TACTICS Year 2 PgDip and MSc: BRAND MANAGEMENT MARKETING RESEARCH & ANALYTICS Optional Courses (select two of the below): DIGITAL MARKETING RETAIL MARKETING SERVICES MARKETING USER EXPERIENCE (UX) DESIGN Year 3 DISSERTATION

How to apply

International applicants

International applicant information can be found via by searching for 'international'.

Entry requirements

To be accepted for this programme, you must have: At least a 2:2 undergraduate degree from a recognised university. We welcome candidates with non-academic qualifications and backgrounds, on the basis of highly relevant work experience or demonstrated interest. Candidates with more than three years’ work experience will be considered. For more information on this, please contact us. Please include a curriculum vitae and supporting statement with your application.

Fees and funding

Tuition fees

No fee information has been provided for this course

Additional fee information

All fees are published on the University of Glasgow website.

Sponsorship information

Sponsorship and funding information can be found via by searching for 'scholarships'.

Marketing MSc/PgDip/PgCert: Online distance learning at University of Glasgow - UCAS