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Course summary

  • A strong focus on the convergence of old and new media, including social networking
  • Develop as a critical thinker and master the art of how to communicate creatively
  • Learn from staff who have published books and articles on areas as diverse as digital technologies, social media and drugs education, and journalism and the financial crash
  • Use the Work Placement module to gain experience in an advertising agency, or in other environments relevant to your career aspirations
  • Access outstanding industry-standard facilities in our Multimedia Centre, including two HD TV studios with green screens, a newsroom, and a computerised radio studio
Do you see yourself as a 21st-century version of Don Draper or Peggy Olson? Are you ready to harness the creative skills and confidence to get ahead in the competitive world of media and advertising? For anyone planning a career in the media, it’s best to be well prepared for the fast-moving world you are joining. Studying Media, Communication and Advertising at Winchester provides you with a deep understanding of how global media works and the impact of new digital technologies, but it also offers opportunities to develop professional skills in campaign management, branding and copywriting. Year 1 is foundational and introduces the academic study of media. You develop core skills and understanding in the use of media across a variety of contexts with a special focus on the impact of digital technologies as new and old media converge. In Year 2, you take two core modules in theory and research methodologies with other media and communication students. You also take specialist modules in advertising, branding and copywriting, and are able to tailor your learning by choosing from a range of optional modules. The Work Placement module gives you the chance to gain real-world experience and further hone your graduate exit strategy. In the final year, you gain experience in how to harness social media for branding and advertising. You study a topic of your choice in-depth for your Extended Independent Study, and tailor your learning by choosing from a variety of optional modules based upon staff expertise in research or industry practice. Our Media, Communication and Advertising graduates are effective communicators and team players with the tenacity to succeed in the advertising industry. They go on to work within traditional advertising, marketing or the rapidly expanding new field of digital advertising. Others follow careers in related fields such as journalism, media management, social media, public relations and fashion. The programme also fosters a key set of flexible skills, including critical thinking and creative communication, that are relevant to a wide range of careers in communication work, HR business, education, management and public service.


For detailed information on modules you will be studying please click on the 'View course details' link at the top of this summary box.

How to apply

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Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2
  • Year 3

Entry requirements for advanced entry (i.e. into Year 2 and beyond)

Applicants who wish to apply for advanced standing (exemption from part of a programme) based on previous study are considered on an individual basis. Applicants are required to provide transcripts. confirming the module titles and grades they have already achieved, as well as module handbooks and/or programme specifications showing the learning outcomes of the modules completed.

International applicants

We accept a wide range of non-UK qualifications and use UK NARIC (National Recognition Information Centre) guidelines to confirm their equivalence. All undergraduate applicants are also required to provide evidence of English Language and will need to obtain a minimum of IELTS 6.0 overall (including 5.5 in Writing).

Entry requirements

Qualification requirements

Applicants are required to hold a minimum of 2 x A-level or equivalent qualifications (e.g. 2 x BTEC National Subsidiary Diplomas) and we accept all A-level subjects, including Critical Thinking, General Studies and own-language A-levels. We welcome applicants who have completed the Extended Project (EP/EPQ) and points obtained from this qualification will be included in any offer. In addition, we accept a maximum of 32 points from level 3 qualifications below A2 that are included in the tariff (e.g. AS-levels not studied at A-level, music or dance qualifications). If you are a mature student, your application will be considered on its individual merits and work or other professional experience may be taken into consideration in lieu of other published requirements.

English language requirements

TestGradeAdditional details
IELTS (Academic)6An overall score of 6.0, including 5.5 in writing is required. If you require Tier 4 sponsorship, you will require a minimum of 5.5 in all 4 components.

Unistats information

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Student satisfaction
Employment after 15 months (Most common jobs)
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The student satisfaction data is from students surveyed during the Covid-19 pandemic. The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

England £9250 Year 1
Northern Ireland £9250 Year 1
Scotland £9250 Year 1
Wales £9250 Year 1
Republic of Ireland £9250 Year 1
Channel Islands £9250 Year 1
EU £16700 Year 1
International £16700 Year 1

Additional fee information

For further information about any additional costs associated with this course please see the individual course page on the University of Winchester website (
Media, Communication and Advertising at University of Winchester - UCAS