Course summary

The RIASA London programme provides its athletes with the opportunity to work with world class coaches and mentors and provides a wide range of playing opportunities and pathways (in the UK, US and beyond) to match each athlete’s ability and personality. This sports development opportunity is uniquely combined with the offer to study a wide range of undergraduate and masters subjects and to graduate with not only a US accredited degree but also a UK accredited degree from the outstanding Richmond American University London, in the academic subject of your choice. From “Wassup!” to “Just do it” the most successful ads have a way of ingraining themselves in your memory. Remember the #icebucketchallenge? This viral sensation has to be one the most successful PR campaigns ever, achieving global online awareness and raising millions for the ALS Association. If you would like to create campaigns like these and more, this programme will give you the practical know how and equip you for a successful career in either industry, advertising or PR. For this programme, it’s vital to have a grounding in the principles of communication. During the first two years of the degree, all Communications students at Richmond take the same core courses. With our inter-disciplinary approach, you’ll be taken on an exploration of topics which involve communication, such as business, sociology and visual culture as well as studying the principles of marketing and PR and self-representation in the media. Small class sizes with an international cohort of students will give you a broad perspective. You’ll have the opportunity to listen to guest lecturers from the communications industry, providing their views on the latest trends and innovations. The third and fourth years of this programme are devoted to more specialisation in Advertising and Public Relations, when you’ll have the option to choose electives from an array of exciting topics, including Celebrity and Fan Culture, Video Production, Fashion Marketing and Retailing and From Script to Screen. Not only that, you’ll also have the opportunity to put your ideas into practice by pursuing an internship with a leading communications company or global organisation. Through our partnership with them, you’ll have membership of The Public Relations and Communications Association (PRCA) – Europe’s largest and most influential PR and communications membership body, which organises training, conferences and events for communications professionals. It’s a career-oriented programme, giving you a clear foundation in both theory and practice, taught in London – one of the world’s most important centres for advertising and public relations. Like all Richmond graduates, you’ll also be able to qualify with two degrees – one from the UK and one from the US. Top reasons to study this programme:

• Learn within the flexible Liberal Arts framework. Choose your own path – find out more about the Liberal Arts - https://www.richmond.ac.uk/about-richmond/the-liberal-arts/

• Explore the worlds of PR, advertising and communications in London, the hub of the global marketing communications industry

• Learn from experienced academics and guest lecturers who are industry professionals

• Gain vital work experience through an internship chosen from a wide range of leading international organisations in London, the USA and China

• Develop strong communication skills in small classes within an international environment, alongside students from all over the world

• Chance to specialise in electives of your choice which could open up specialist career opportunities for you

• Capitalise on our partnership with the Public Relations and Communications Association (PRCA), Europe’s largest PR body, through training and networking events