Course summary
The MSc Marketing and Digital Analytics programme is designed to provide insight into marketing and its relationship with the online data economy. Students will develop critical insights into the changing nature of marketing, and learn how to drive campaigns and build consumer relationships within a digital environment. The programme is open to graduates of all disciplinary backgrounds and is also suitable for individuals who are looking to start or develop their own businesses. Specialise in data analytics and their use in B2B and B2C marketing, and beyond. Examine techniques to measure, track and code human and consumer behaviour. Explore the opportunities and challenges within the Big Data economy.
Entry requirements
A 2:1 or above at undergraduate level in any subject.
Fees and funding
Tuition fees
No fee information has been provided for this course
Additional fee information
Students enrolling on a postgraduate degree programme are charged tuition fees each year by Queen Mary. The rate you will be charged depends on whether you are assessed as a Home/EU or Overseas student.
You can find tuition fees for each course on the course finder pages on our website: https://www.qmul.ac.uk/postgraduate/
Further details about postgraduate taught tuition fees can also be found on our website: https://www.qmul.ac.uk/postgraduate/taught/tuitionfees/
Provider information
Queen Mary University of London
Admissions and Recruitment Office
Mile End Road
Tower Hamlets
London
E1 4NS