Course summary

On our exciting Master’s programme, you’ll experience first-hand what it’s like to innovate, solving real-life problems and coming up with smart solutions. Inspired by serial entrepreneurs and our academic experts, you will cultivate your entrepreneurial mindset, improving your ability to identify viable business opportunities – whether you launch your own enterprise or support others to do so. Individuals with an entrepreneurial spirit don’t always start up a new business, but they repeatedly come up with ideas that change the way we live and work, inspiring new products, services and activities that create jobs and spur economic growth. Their innovation, big picture outlook, willingness to take calculated risks and ability to build positive relationships make them an asset to any employer. On this course, your journey begins in the pre-start-up phase, with the formation of ideas on a possible business venture, right through to potentially pitching your plan to prospective investors or raising money via crowdfunding campaigns. You will be mentored and coached throughout, developing the personal and professional skills needed to envision new products or services capable of attracting investment, then guide them to completion. Practical in approach, you’ll learn through experience both as an individual and part of a team, participating in educational simulations, workshops, local business challenges and project-based assessments. These not only develop your awareness to detect business opportunities, but also test your capacity to generate ideas and your resolve to progress projects – often in difficult and changing circumstances. On our programme, you have plenty of opportunities to connect with London’s vibrant business start-up communities through our networks of entrepreneurs, accelerators, incubators and investors. Student projects include putting design thinking to the test, for example, student teams visited the nearby Church Street Regeneration Base and worked with small business clients to come up ideas for development opportunities – anything from a digital estate agent to a pizza place. On graduation, you’ll be ready (if you choose) to launch your start-up, which has led to past students launching successful ventures as diverse as a recipe and food blogger website, mealz.com, InterNeurs tv series on Amazon Prime, the VR platform for luxury brands, Emperia, the sustainability validation service and The PR Genius.