International Fashion Management and Marketing (with foundation year) at Coventry University - UCAS

Coventry University

Degree level: Undergraduate

International Fashion Management and Marketing (with foundation year)

Course options

There are other course options available which may have a different vacancy status or entry requirements – view the full list of options

Course summary

On this course, you’ll live and breathe fashion. Surrounded by London’s vibrant streets, and taught by industry experts, you’ll learn to create global success for different types of fashion labels. The foundation year aims to provide you with a solid grounding for building a career in fashion management. You’ll seek to learn all the key components of successful leadership, along with essential knowledge of general business operations domestically and globally. The International Fashion Management and Marketing BA (Hons) degree is geared towards the marketing and management of fashion brands, rather than fashion design or production. Your skills should be transferable across wide industry sectors, so you won’t be limited to fashion if you’d like to branch out. When you graduate, you should be ideally placed to begin a career in junior marketing and management-related roles. You may choose instead to go into merchandising, supply chain, sustainable fashion, brand management or consultancy. You could also build a fashion career in a specialist area of the creative professional marketing services sector, either on the agency or client side. Areas such as public relations (PR), digital marketing, advertising, creative direction, account management and trend forecasting could also be popular careers for you. For the most up-to-date information about course modules, sandwich years or part-time learning, please visit our website.


In the foundation year, the modules are: Business Communications Management Skills Marketing for Business Global Business During the degree part of the course, the modules are: Year 1: Professional and Academic Skills The History and the Future of Fashion Introduction to Contemporary Fashion Marketing International Business Cultures Contemporary Digital Landscapes Business and Management Essentials for Future Fashion Management Year 2: Consumer Behaviour Personal Branding and Promotion in International Fashion Introduction to Fashion Operations Sustainable Fashion Supply Chain Digital Communication and Marketing in Fashion Project Management for Events Placement year/study abroad: UK Work Placement International Study/Work Placement Final year: Research Methods for the Creative and Services Industries Innovation and Global Entrepreneurship International Strategic Brand Marketing Creativity and Innovation Plus one of the following two modules: Internship Project Dissertation

Assessment method

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include:

  • Formal examinations
  • Phase tests
  • Essays
  • Group work
  • Presentations
  • Reports
  • Projects
  • Coursework
  • Exams
  • Individual Assignments.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

How to apply

Application codes

Please select a course option – you will then see the application code you need to use to apply for the course.

Points of entry

The following entry points are available for this course:

  • Foundation

Entry requirements

Qualification requirements

We recognise a breadth of qualifications, speak to one of our advisers today to find out how we can help you.

Student Outcomes

Operated by the Office for Students

There is no data available for this course. For further information visit the Discover Uni website.

Fees and funding

Tuition fees

England £7950 Year 1
Northern Ireland £7950 Year 1
Scotland £7950 Year 1
Wales £7950 Year 1
Channel Islands £7950 Year 1
Republic of Ireland £7950 Year 1

Additional fee information

Please note: UK (home) tuition fees for the degree years will be charged at the current Coventry University UK (home) degree fee level. This was set at £9,250 for the 24/25 academic year. This course with foundation year is not currently available to international students. If you do not meet the entry requirements to directly join year 1 of the degree, please take a look at our International Pathways Programme for additional options.
International Fashion Management and Marketing (with foundation year) at Coventry University - UCAS