York St John University has participated in the Teaching Excellence Framework.These ratings were awarded in 2023, for four years.
Course summary
The business of sport is a multi-billion pound industry and one of the most exciting sectors in the world economy. This programme is designed to give you the skills and expertise you need to thrive in the many businesses and organisations which make up the sport industry. There are a huge range of roles and specialisms within the sporting industry. This course encompasses the many interlinking aspects of managing a sports business, giving you an in-depth understanding of the challenges and opportunities you may face working in this sector. You will consider crucial business functions like marketing, event management, strategy and finance within the context of sporting organisations. You will also explore topics specific to sport, including the management of sponsorship opportunities and the development of grassroots or elite sport. As well as building a strong foundation of knowledge in business management, which is transferable across many industries, you will learn about the role sport plays in society, communities and the lives of individuals.This means confronting social issues raised through sport, and not being afraid to question existing practices in the industry. York St John University has a thriving sporting community: our Nestlé Rowntree Park Sports Campus is one of the biggest of its kind in the country, our sport science academics are active researchers and the Students’ Union is home to many different sporting teams. It is a great place to immerse yourself in the study of sport management. Academic study is always balanced with the development of practical skills. We know how vital it is to put theory into practice and gain hands-on experience. Our connections with industry partners mean than you will have plenty of opportunities for work placements, volunteering and building your professional network ready to kick-off your future career.
Modules
At level 1 (year one), the modules are designed to give you a grounding in the key theoretical areas of Sports Business. You will study six modules each worth 20 credits and will be introduced to a range of specialist subject areas. Modules Compulsory modules: Practising Responsible Business Behaviours This module examines the nature of business enterprise and its relationship with wider society, seeking answers to the question: what does it mean for businesses to behave responsibly? There is an ongoing debate regarding this question, with answers ranging from ‘just maximize shareholder value’ to ‘consider everyone who is affected, including unborn future generations’, with many variations in between. In this ongoing debate we encounter ideas regarding, for example, stakeholder theory, the triple bottom line, corporate social responsibility, business ethics, the role of the state or of supra-national organizations, and so on. The Global Sports Business This module provides students with knowledge of the key underpinning concepts within the sports business environment. Students will consider the wider sports industry; the Sports Business Ecosystem will be used to frame understanding. The module will identify professional and amateur clubs and association, sports and leisure centres, venues and sports events. Students will gain an understanding of the way sports organisations work in the differing sectors of the sports industry and will be exposed to the legal, social, economic, political, technological, and ethical issues facing all sports organisations operating in a global environment. Students will gain insights into what skills, knowledge, and competencies are required in order to find work or operate effectively within any of these sectors. The Dynamics of Sports Marketing This module introduces students to the study of marketing and its application in sports business. It explores the unique nature of the industry and it explores the principals and techniques used. Students will evaluate marketing strategies of sporting organisations and how this aids competitive advantage Business Analytics and the Blockchain The aim of this module is to give you a practical grounding in the skills and techniques necessary to conduct data analytics and anticipate the effects of the blockchain on both short- and long-term strategy. The module introduces the blockchain and the scope of the blockchain industry. Basic statistical models are introduced in this module. As future business leaders, students will learn to understand blockchain, explore blockchain trends, investigate the market disruptions caused by technology and the impact of blockchain in industries worldwide. The module is designed to get you over the basic hurdles you will face when beginning to learn the data analytics and management techniques, and will cover some of the basic tasks that you face as a data analyst and will put you in a position to extend your knowledge of applying your analytical techniques. Events Planning and Development This module will introduce students to event planning and advance these skills to investigate planning a small-scale event. Students will research and plan for an event to a specified budget. The module will explore event planning models and the processes behind planning and staging a successful event. Health, Safety and risk implications on events will be explored and solutions discussed. Financial Concepts and Control This module aims to develop students understanding of the financial environment. It will look at key sources of information for decision makers and look at the decision maker’s needs. Students will gain an understanding of the key statements in published financial accounts and how to analyse and interpret the information presented. It will also look at key information for financial decision makers inside organisations. This will include budgetary control, short term and long-term decision making.
Assessment method
https://www.yorksj.ac.uk/courses/undergraduate/sports-and-leisure-management/sports-business-management-ba-hons/
How to apply
31Jan
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N887
- Institution code:
- Y75
- Campus name:
- York St John University
- Campus code:
- A
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
- Year 3
- Year 4
Entry requirements
Qualification requirements
UCAS Tariff - 104 points
GCSE/National 4/National 5
Student Outcomes
Operated by the Office for Students
Employment after 15 months (Most common jobs)
Go onto work and study
The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.
Fees and funding
Tuition fees
| England | £9250 | Year 1 |
| Northern Ireland | £9250 | Year 1 |
| Scotland | £9250 | Year 1 |
| Wales | £9250 | Year 1 |
| Channel Islands | £9250 | Year 1 |
| Republic of Ireland | £9250 | Year 1 |
| EU | £14000 | Year 1 |
| International | £14000 | Year 1 |
Additional fee information
For courses with an optional Placement Year, during the Placement Year your fees will be reduced to 15% of the annual fee value.
Provider information
York St John University
Lord Mayor's Walk
York
YO31 7EX